Cannes Lions 2025: India gets 16 shortlists across 5 categories

India has secured a total of 16 shortlists across 5 categories, with no entries shortlisted in the Luxury & Lifestyle or Creative Strategy categories

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New Delhi: On Day 2 of Cannes Lions, the festival announced shortlists in the Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy, Film, and Luxury & Lifestyle Lions categories.

India has secured a total of 16 shortlists across 5 categories, with no entries shortlisted in the Luxury & Lifestyle or Creative Strategy categories.

In the Brand Experience and Activation category, India has secured 8 shortlists — with Leo Burnett earning 2, FCB India 3, FCB Kinnect 1, and Ogilvy and DDB Mudra 1 each.

In the Creative Business Transformation category, FCB India earned 2 shortlists, while Leo Burnett secured 1.

FCB India also bagged 2 shortlists in the Creative Commerce category.

In Creative Effectiveness, Ogilvy and McCann received 1 shortlist each.

Meanwhile, The Womb earned a single shortlist in the Film category.

Brand Experience and Activation Lions

Serial Number Campaign Brand Agency Advertiser Subcategory
1 Great In-game Wedding Battlegrounds Mobile India DDB Mudra Krafton Gaming-led Brand Experience
2 Lucky Yatra Indian Railways FCB India, Mumbai Indian Railways Customer Retail/In-store Experience
3 Lucky Yatra Indian Railways FCB India, Mumbai Indian Railways Customer Acquisition & Retention
4 Oreo History in the Making Oreo Leo, Mumbai Cadbury Guerilla Marketing & Stunts
5 Lucky Yatra Indian Railways FCB India, Mumbai Indian Railways Brand-owned Experiences
6 Eye Test Menu Titan Company Ogilvy, Bangalore Titan Company Brand-owned Experiences
7 Too Yumm to Cheer! Too Yumm! FCB Kinnect, Mumbai Too Yumm! Breakthrough on a budget
8 Acko Tailor Test Acko Leo, Mumbai Acko Corporate Purpose & Social Responsibility

Creative Business Transformation

Serial Number Campaign Agency Brand Advertiser Subcategory
1 Lucky Yatra FCB India Indian Railways Indian Railways Transformative Strategy
2 Project Early Periods Leo, Mumbai P&G Whisper P&G Brand Purpose & Impact
3 Lucky Yatra FCB India Indian Railways Indian Railways Targeting, Insights & Personalisation

Creative Commerce

Serial Number Campaign Agency Brand Advertiser Subcategory
1 Lucky Yatra FCB India Indian Railways Indian Railways Innovative use of Commerce Channel
2 Lucky Yatra FCB India Indian Railways Indian Railways Customer Acquisition & Retention

Creative Effectiveness

Serial Number Campaign Agency Brand Advertiser Subcategory
1 Erase Valentine’s Day Ogilvy Cadbury 5 Star Chocolate Mondelez Challenger Brand
2 Dabba Savings Account McCann Worldgroup ESAF Small Finance Bank Dabba Savings Account Acquisition

Film

Serial Number Campaign Agency Brand Advertiser Subcategory
1 We Broke the Jinx. We Won the World Cup The Womb Jim Jam Britannia Challenger Brand

Tally of Indian agencies shortlisted at Cannes Lions so far

Agency Shortlists
Ogilvy India 15
FCB India 18
Talented 7
Havas 7
Leo 11
Lowe Lintas 3
Famous Innovations 3
Grey India 2
TBWA India 2
DDB Mudra 3
VML India 2
Tribes Communications 1
Godrej Creative Lab 1
Tgthr 1
Studio Eeksaurus 1
BBH India 1
Wondrlab India 1
Dentsu Creative 1
FCB Kinnect 2
The Womb 1
McCann Worldgroup 1

On day 1 at Cannes Lions, India scored 2 Gold, 4 Silver, and 3 Bronze Lions.

Agency metal tally so far

Agency Gold Silver Bronze Grand Prix
Talented 1
FCB Kinnect 1
Godrej Creative Lab 1
Lowe Lintas 1
FCB India 1 1
Ogilvy India 2
Havas Creative 1

 

The Cannes Lions Awards Shows are being held each evening from Monday, June 16, to Friday, June 20, 2025, at Cannes, France.

Cannes Lions Cannes Lion Cannes Lions 2025
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