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New Delhi: Cannes Lions has announced the shortlists in the Audio & Radio, Health & Wellness, Outdoor, Pharma and Print & Publishing Lions categories.
India has earned 13 shortlists in the Outdoor category, 3 in Health & Wellness, 2 shortlists in the Pharma category and 4 shortlists in the Print & Publishing category.
There are no shortlists in the Audio & Radio category from India.
Health & Wellness
| Serial Number | Campaign | Brand | Agency | Advertiser | Subcategory |
|---|---|---|---|---|---|
| 1 | Project Early Periods | P&G Whisper | LEO, Mumbai | P&G | OTC Products |
| 2 | Eye Test Menu | Titan Company | Ogilvy, Bangalore | Titan Company | OTC Products |
| 3 | Naga Saint Eye Test | EYEBETES Foundation | Godrej Creative Lab, Maharashtra | EYEBETES Foundation | Non-profit/Foundation-led Education & Awareness |
Outdoor
| Serial Number | Campaign | Brand | Agency | Advertiser | Subcategory |
|---|---|---|---|---|---|
| 1 | Dry Thru | Honda Motorcycle and Scooter India | Tribes Communication | Honda | Special Build |
| 2 | Chai Basuri - Tea Flute | Brooke Bond Taj Mahal | Ogilvy Mumbai | Unilever | Live advertising and events |
| 3 | Lucky Yatra | Indian Railways | FCB India | Railways Service | Live advertising and events |
| 4 | Eye Test Menu | Titan Company | Ogilvy Bangalore | Titan Company | Interactive Experiences |
| 5 | Lucky Yatra | Indian Railways | FCB India | Railways Service | Transit |
| 6 | Nature Shapes Britannia | Britannia | Talented | Britannia Sustainability | Standard Sites |
| 7 | Eye Test Menu | Titan Company | Ogilvy Bangalore | Titan Company | Ambient Outdoor |
| 8 | Lucky Yatra | Indian Railways | FCB India | Railways Service | Local brand |
| 9 | Lucky Yatra | Indian Railways | FCB India | Railways Service | Social Behaviour |
| 10 | Coke Zero Auditions | Coke Zero | Ogilvy Mumbai | Coca-Cola | Use of humour |
| 11 | Nature Shapes Britannia | Britannia | Talented | Britannia Sustainability | Breakthrough on a Budget |
| 12 | Too Yumm To Cheer | Too Yumm! | FCB Kinnect | Too Yumm! | Breakthrough on a Budget |
| 13 | Vi Guardian Beads | Vi (Vodafone Idea) | Ogilvy Mumbai | Holy Beads | Cultural Engagement |
Pharma
| Serial Number | Campaign | Brand | Agency | Advertiser | Subcategory |
|---|---|---|---|---|---|
| 1 | Dawai Reader | Alkem Laboratories | Lowe Lintas | Alkem Laboratories | Healthcare Professional Engagement |
| 2 | Dawai Reader | Alkem Laboratories | Lowe Lintas | Alkem Laboratories | Healthcare Professional Engagement |
Print & Publishing
| Serial Number | Campaign | Brand | Agency | Advertiser | Subcategory |
|---|---|---|---|---|---|
| 1 | Ink of Democracy | The Times of India | Havas, Mumbai | Bennet and Coleman | Innovative and adapted use of Print & Publishing |
| 2 | Ink Of Democracy | The Times Of India | Havas, Mumbai | Bennett Coleman & Co. | Single-Market Campaign |
| 3 | Ink Of Democracy | The Times of India | Havas, Mumbai | Bennett Coleman & Co. | Corporate Purpose & Social Responsibility |
| 4 | Seven Layers Of Truth | Brihanmumbai Municipal Corporation | Famous Innovations, Mumbai | Brihanmumbai Municipal Corporation | Cultural Engagement |
Tally of Indian campaigns shortlisted at Cannes Lions so far
| Agency | Shortlists |
|---|---|
| FCB India | 5 |
| FCB Kinnect | 1 |
| Leo | 1 |
| Ogilvy | 6 |
| Lowe Lintas | 2 |
| Talented | 2 |
| Havas | 3 |
| Famous Innovations | 1 |
| Tribes Communications | 1 |
| Godrej Creative Lab | 1 |
This year, India has sent 982 entries for the Cannes Lions International Festival of Creativity.
Previously, FCB India secured a shortlist in the Titanium Lions category for its campaign “Lucky Yatra” for Indian Railways. However, India has not secured any shortlists in the Innovation and Glass: The Lion for Change categories.
All remaining shortlists will be released between Sunday, June 14, and Wednesday, June 18, 2025.
The shortlists for the Design, Digital Craft, Direct, Entertainment, Entertainment Lions For Gaming, Entertainment Lions For Music, Entertainment Lions For Sport, Industry Craft, Media, PR and Social & Influencer Lions categories will be announced tomorrow, June 15, 2025.
The Cannes Lions Awards Shows will take place each evening throughout the Festival, from Monday, June 16, to Friday, June 20, 2025.