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New Delhi: Cannes Lions announced the shortlists for its final category, Sustainable Development Goals, today.
BBDO India secured a single shortlist in this category for Ariel’s #ShareTheLoad (10 Years) campaign.
Josy Paul, Chairperson and CCO at BBDO India, is the jury president in the category.
With this, India now has 85 shortlists across 22 categories this Cannes Lions 2025 season.
Sustainable Development Goals
| Serial Number | Campaign | Brand | Advertiser | Agency | Subcategory |
|---|---|---|---|---|---|
| 1 | Ariel #Sharetheload (10 years) | Ariel | P&G | BBDO India, Mumbai | Long-term Brand Platform |
Tally of Indian agencies shortlisted at Cannes Lions so far
| Agency | Shortlists |
|---|---|
| FCB India | 18 |
| Ogilvy India | 15 |
| Leo | 11 |
| Talented | 7 |
| Havas | 7 |
| Lowe Lintas | 3 |
| DDB Mudra | 3 |
| Famous Innovations | 2 |
| Grey India | 2 |
| TBWA India | 2 |
| VML India | 2 |
| BBDO India | 2 |
| FCB Kinnect | 2 |
| Tribes Communications | 1 |
| Godrej Creative Lab | 1 |
| Tgthr | 1 |
| Studio Eeksaurus | 1 |
| BBH India | 1 |
| Wondrlab India | 1 |
| Dentsu Creative | 1 |
| McCann Worldgroup | 1 |
| The Womb | 1 |
So far, India has won 2 Gold, 6 Silver, and 4 Bronze Lions at the world’s biggest festival of creativity.
Agency metal tally so far
| Agency | Gold | Silver | Bronze | Grand Prix |
|---|---|---|---|---|
| Talented | 2 | |||
| FCB Kinnect | 1 | |||
| Godrej Creative Lab | 1 | |||
| Lowe Lintas | 1 | |||
| FCB India | 1 | 1 | 1 | |
| Ogilvy India | 3 | |||
| Havas Creative India | 1 |
The Cannes Lions Awards Shows are being held each evening from Monday, June 16, to Friday, June 20, 2025, at Cannes, France.