Cannes Lions 2024: McCann brings home India’s only Gold Lion on Day 1

Cannes: McCann Worldgroup has bagged India’s only Gold Lion on Day 1 of Cannes Lions 2024. 

The agency has won Gold for ‘Fit My Feet’ campaign created for Buckaroo’s Fit My Slippers in the Health and Wellness category under the Healthcare Product Innovation medium. 

In the same category and campaign, McCann secured a Bronze Lion in the Brand Experience and Activation medium on Monday afternoon.

Commenting on the win, Prasoon Joshi Chairman McCann Asia Pacific & CEO and Chief Creative Officer McCann India, said, “Fit my feet weaves threads of compassion along with innovation for individuals affected by clubfoot and India’s cobbler community. Our compassion-driven and design-led idea helps uplift individuals with clubfoot while also providing a new commerce stream to the cobbler community of India.”

He further said, “I especially want to mention Vikram Dhembare who since inception to execution has been the key to this project. By making this effort of crafting personalised footwear for individuals with clubfoot, the cobblers are not only providing comfortable solutions to them but also nurturing a sense of inclusivity and empowerment within them.”

Ogilvy also won a Bronze Lion for ‘The Impossible Choice’ campaign created for St. Judes India Childcare Centres in the Health and Wellness category.

On day 1 of Cannes Lions, Ogilvy Mumbai bagged India’s only Silver Lion in the Outdoor category for the ‘Taj Megh Santoor’ campaign for Unilever’s Brooke Bond Taj Mahal Tea.

Altogether, India bagged one Gold, one Silver and two Bronze Lions on Day 1.