Cannes Lions 2024: India brings home 18 metals; lowest in 5 years

New Delhi: The Indian performance at the Cannes Lions 2024 concluded on a modest note, securing just 18 awards over the five-day event, including only two Gold Lions.

This is the lowest tally for the Indian contingent since 2019, when they also managed to win 18 awards.

This year, India earned 2 Gold, 7 Silver and 9 Bronze at Cannes 2024. 

India also bagged the gold for the Marketers Young Lion, sponsored by Pantone. Jio Platforms won the gold for its campaign ‘I Do Give A F***.’

Last year India won 25 metals, surpassed in 2022, when the nation brought home a record 48 Lions.

Agency Tally

At the end of Cannes 2024, Leo Burnett led the tribe of Indian agencies with 5 metals, closely followed by Ogilvy with 4 metals. McCann ranks third with 3 metals followed by Early Man Film and VML with 1 metal each. 

India’s wins

Day 1:  India earned one Silver and two Bronze. McCann Worldgroup bagged India’s only Gold Lion. 

The agency won Gold for ‘Fit My Feet’ campaign created for Buckaroo’s Fit My Slippers in the Health and Wellness category under the Healthcare Product Innovation medium. 

Ogilvy Mumbai has bagged India’s only Silver Lion in the Outdoor category for the ‘Taj Megh Santoor’ campaign for Unilever’s Brooke Bond Taj Mahal Tea. 

Ogilvy Mumbai has also got a Bronze Lion for ‘The Impossible Choice’ campaign created for St. Judes India Childcare Centres in the Health and Wellness category.

Winning another Bronze on Day One at Cannes Lions in the Health and Wellness category is McCann for ‘Fit My Feet’ campaign done for Buckaroo Footwear ‘Fit My Slippers. 

Day 2: India bagged one Silver and 4 Bronze. Cannes Lions awarded Early Man Film with a Silver and a Bronze Lion for the ‘disputed’ Jindal Steel’s ‘The Steel of India’ campaign in the Film Craft category. Leo Burnett earned a Bronze Lion for Gatorade’s ‘Turf Finder’ campaign in the Entertainment Lion for Sports. 

Ogilvy won a Bronze for Cadbury 5-Star’s ‘Erase Valentine’s Day’ campaign in the Entertainment category.

VML Mumbai too got a Bronze for the ‘Sing to Remember’ campaign created for Coca-Cola’s Coke Studio.

Day 3: Leo Burnett bagged India’s second Gold. Its campaign ‘Turf Finder’ for PepsiCo’s Gatorade earned a Gold in the Creative Data category. India also earned two silvers. FCB Kinnect, Mumbai and VML, Mumbai bagged silvers in the category of PR Lions. 

FCB Kinnect bagged silver for ‘Lulumelon EOSS’ campaign for HDFC Bank. 

VML bagged silver for ‘Sing To Remember’ campaign for Coke Studio. The campaign had earlier bagged a bronze Lion for Entertainment Lion for Music. 

Day 4: India bagged one silver and one bronze lion. Leo Burnett bagged a silver lion in the Creative Effectiveness category for the ‘Oreo #BringBack2011’ campaign for Oreo. Ogilvy bagged a bronze lion in the Creative Strategy category for the ‘Vi Human Network’ campaign for Vodafone Idea. 

Day 5: India bagged two Silver Glass Lions and two Sustainable Development Bronze Lions on the last day of Cannes Lions 2024 on Friday. 

India’s miss

India had no winners in:

• Film (1 shortlist: Brand David Communication)

• Brand Experience & Activation (Leo Burnett and McCann had 2 shortlists each and Ogilvy and FCB had one shortlist each)

• Direct (Leo Burnett, McCann and Dentsu Creative had secured one shortlist each)

• Media (Leo Burnett and DDB Mudra had one shortlist each)

• Print and Publishing (VML secured four shortlists) 

• Audio and Radio (Dentsu earned two and Ogilvy received one shortlist)

Non shortlisted categories

India had no shortlists in 

• Creative Business Transformation Lions

• Creative Commerce Lions

• Innovation Lions

• Luxury and Lifestyle Lions

• Creative B2B Lions

• Social and Influencer Lions

• Pharma Lions