BPCL celebrates T20 WC with Raul Dravid and Neeraj Chopra

New Delhi: BPCL has launched a T20 world cup campaign with Rahul Dravid, alongside the Olympic gold medallist Neeraj Chopra.

The series of films, featuring Dravid, capture everyday household discussions escalating into debates over trivial matters. 

Sukhmal Jain, Director (Marketing), BPCL, commented, "With this campaign, we aim to merge the fervor of cricket with our commitment to quality. By bringing together Rahul Dravid's dependability and Neeraj Chopra's champion spirit, we not only engage with our audience but also emphasize the importance of making informed choices, whether it's about engine oils or premium fuel. This campaign gamifies the purchase process, making it fun and rewarding for customers while celebrating the passion of cricket fans."

BPCL introduced a new TVC featuring Chopra to promote their petrol, Speed. The TVC has the slogan, “Chuno Jeet ko, Chuno Speed ko.”

BPCL also launched a series of below-the-line campaigns. MAK Lubricants introduced the "Run Banao, Dhan Pao" campaign, drawing parallels between cricket and customer rewards. Customers accumulate 'runs' by purchasing MAK Lubricants and scanning the QR code via the HelloBPCL App, with rewards based on the runs collected.

Concurrently, BPCL's premium petrol, Speed, rolled out the "Speed Se Jeeto Poore Saal" campaign, featuring Chopra as the brand ambassador. 

The 'Speed Se Jeeto Poore Saal' campaign runs until July 12, 2024, at select BPCL Fuel Stations across India.