Bombay Sapphire reimagines Indian landmarks as cocktails in ‘Saw This, Made This’ initiative

Delhi: Bombay Sapphire brings its global campaign “Saw This, Made This,” by introducing city- inspired crafted cocktail experiences to imbibers in India on World Creativity Day.

Bombay Sapphire’S Stir Creativity  aims to revive and enable creative self-expression amongst the audience. Bombay Sapphire’s “Saw this Made This” campaign aims for the audience to get inspired by the landmarks, natural art or beauty. It also aims at bartenders to get inspired from the cities they live in and craft a Bombay Sapphire special cocktail.

This initiative will see activation in bars, aimed at transforming India’s landmarks into a living cocktail canvas across the country.

The endeavor offers gin enthusiasts a combination of India’s tapestry and art of mixology. Each cocktail in this city-inspired menu is a tribute to the locales that define the essence of India. For instance, the intricate details of Taj Mahal’s minarets in Agra, the queen’s necklace of Mumbai, the pink trumped trees of Bengaluru's Cubbon Park and the charm of the tall palm trees in Goa's Parra Road. 

Mahesh Kanchan, Marketing Director at Bacardi India, said, “What I’ve found surprising is that so many things that could be quite ordinary until someone shows what it could be turned into. For us at Bombay Sapphire, we’ve seen how bartenders have crafted their cocktails because they saw something in these cities that they’ve fallen in love with. The campaign is something that a lot of bartenders have taken to heart. We’ve heard so many stories from bartenders about how they’ve had a new love for their craft, and discover this renewed, creative energy and inspiration.”