Bold Care and Zepto engage in playful billboard banter in Delhi

Delhi: Bold Care and Zepto have engaged in a friendly banter with billboards in Delhi’s Galleria Mall and Mayapuri Flyover area, aiming to create conversations around men's sexual health and encouraging the community to participate in Bold Care's latest #TakeBoldCareofher campaign.

The billboards feature exchanges between the two brands.

Rajat Jadhav, Co-Founder of Bold Care, shared his excitement about the banter, stating, "We wanted to convey a serious message in a light-hearted and relatable manner. By engaging in this playful banter with Zepto, we hope to raise awareness about men's sexual health while also showcasing the fun side of addressing these crucial issues."

Chandan Mendiratta, Chief Brand Officer, Zepto shared, "Partnering with Bold Care for this playful billboard exchange was a no-brainer for us. The concept for this collaboration practically wrote itself. In an industry like ours, where timing is everything, a 10-minute delivery is a must-have. At Zepto, we're all about delivering joy and convenience without delay."

The #TakeBoldCareOfHer campaign, Bold Care aims to empower men with the knowledge and resources necessary to make informed decisions about their sexual health.