Axis and Lemma ink partnership for advertising solutions

Delhi: Axis, an AI-powered programmatic platform that streamlines connections between suppliers and advertisers, and Lemma, an omnichannel Supply Side Platform (SSP) for emerging formats have joined forces in a strategic partnership. By combining their expertise, they aim to provide enhanced solutions for advertisers and brands.

Ann Tarasewicz, CEO, Axis, said, "Axis is thrilled to join forces with Lemma in this strategic partnership. By leveraging Lemma SSP's cutting-edge technology and extensive reach, we are equipping our DSP partners with the tools and resources they need to thrive in today's competitive ad tech landscape."

Sabarish Pillai, Global VP Programmatic, Lemma, said, “In the ever-evolving landscape of advertising technology, partnerships are key to driving progress and meeting the diverse needs of advertisers and brands. Our partnership with Axis  marks a transformative step forward in redefining advertising solutions for evolving brands.”