Delhi: Greaves Electric Mobility (GEMPL), the e-mobility arm of Greaves Cotton, announced its new partnership with Indian cricketer Axar Patel.
K Vijaya Kumar, Executive Director and CEO, Greaves Electric Mobility, said, "We are thrilled to welcome Axar Patel to the Greaves family. His all-rounder persona perfectly aligns with our vision of creating smart and sustainable mobility solutions for India. This collaboration is not just about promoting electric vehicles but also about inspiring a movement towards a cleaner, greener future. Axar’s journey of resilience and success mirrors our own, and together, we aim to drive change and empower communities across the nation."
Patel stated on the development, “I’m glad to be associated with a legacy brand of 165 years. I truly support Greaves Electric Mobility’s purpose of making smart and sustainable mobility accessible for all. It is in line with my purpose to create a brighter and more electrifying India!”