Australian avocados enter India with Brett Lee as ambassador

Delhi: Avocados Australia, the representative body for the Australian avocado industry, announced its entry into the Indian market, accompanied by cricketer Brett Lee as their brand ambassador. 

With Brett Lee as a brand ambassador, this launch aims to promote the incorporation of avocados into everyday meals and snacks.

During the launch of Australian avocados in India, Acting Australian High Commissioner to India, Nick McCaffrey said, “The introduction of Australian avocados to the Indian market signifies a promising partnership between our nations. It's a testament to the growing bilateral ties and the potential for further collaboration in the agricultural sector.” 

John Tyas, CEO of Avocados Australia, stressed the significance of the Indian market and outlined the strategy to enhance the visibility of Australian avocados in India, stating, "We are excited to bring the exceptional taste and nutritional benefits of Australian avocado to the diverse Indian market. With our focus on exports and a commitment to quality and service, we are confident that we will establish a robust presence in India. While competition exists, we believe our emphasis on quality, service, availability throughout the year and market support will set us apart. Also, with Brett Lee as the brand ambassador, we are confident that Australian avocados will become a beloved fruit in Indian households, enriching meals and 

inspiring culinary creativity." 

“Many consumers in India are not aware of the health benefits of regular avocado consumption nor are they aware of the wide range of uses this fruit can provide in different cuisines. Our intent is to educate consumers on both these aspects, we can also help with consumer communication on the best approaches 

for fruit ripening and handling."

“India market access is a great opportunity, however, we have much to learn about this market and it will take time and effort to develop this market over the coming years,” he added.

Lee, expressed his excitement about the partnership, stating, "I am thrilled 

to be associated with Australian avocados and with the fruit that embodies the essence of health. Throughout my journey, I have prioritized nourishing my body with good food, which is why I'm excited to combine this passion with my deep affinity for India and its rich culture. I look forward to championing the exceptional taste, quality, and adaptability of Australian avocados both at home and abroad.”