AndAnd Brand Partners onboards Abhi Sengupta as Creative Director

The brand has also made other expansion changes to its leadership team

BestMediaInfo Bureau
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AndAnd Brand Partners onboards Abhi Sengupta
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Delhi: AndAnd Brand Partners has announced an expansion of its senior leadership team. 

Abhi Sengupta has been appointed as the creative director. Sengupta, formerly at BBH, brings over 15 years of experience in understanding consumer behaviour and managing accounts like Pepsi, Pizza Hut, Max Life Insurance, Dettol, MMT, Fanta, Greenply, etc. 

Joining him on the creative front are Shyamakanta Pradhan and Nandini Pathania. 

Pradhan has a track record with brands like Gionee and Future Group, while Pathania, who joined in 2021, has previously worked at Mullen Lowe and Dentsu, working with key clients like Honda and Canon.

On the Client Relationship side, the brand continues to rely on the partnership of Pinaki Sarkar and Diganta Sinha. 

Sarkar, with a background spanning over 17 years across various industries, and Sinha, drive the agency's business strategy and client relations.

"We are extremely excited to welcome Abhi Sengupta as the Creative Director at AndAnd. The new world needs new ideas and the evolving landscape of advertising and marketing favours innovative minds. With our senior leadership in place, we are hopeful of delivering strategic solutions to the complex brand problems" said Rajesh Minocha, Partner, AndAnd Brand Partners. "This strategic move is set to not only enhance our service offerings but also solidify our position as a leader in the creative industry."