AMFI partners with Mirum India and WebEngage to elevate investor engagement

Delhi: The Association of Mutual Funds in India (AMFI) has tied-up with Mirum India and WebEngage to enhance its flagship 'Mutual Funds Sahi Hai' campaign.

In prioritising MarTech for future initiatives, AMFI initiated an RFP process resulting in Mirum India and WebEngage securing the collaboration. 

Commenting on the collaboration, Venkat Chalasani, Chief Executive, AMFI, said, "It is time to take the ‘Mutual funds Sahi Hai’ campaign to new heights and enable personalized communication with our current and potential investors. We are set to embark on this new chapter of our journey with Mirum and WebEngage. As we encompass CRM-driven initiatives in our campaign, their expertise in MarTech will be instrumental in deepening our engagement and fostering financial literacy." 

Emphasising the strong partnership, Mihir Karkare, Managing Director, Mirum India, added, "We are excited to continue our growth journey with AMFI, a pioneering force in investor education. Together with WebEngage, we are committed to leveraging their robust platform with our expertise in delivering MarTech projects to amplify AMFI's outreach and drive impactful engagement across digital touchpoints."

Highlighting the synergy of the collaboration, Avlesh Singh, Co-Founder and CEO, WebEngage, said, “We are thrilled to embark on the journey alongside AMFI and Mirum India to increase financial awareness for India. By leveraging WebEngage's robust platform and Mirum India's specialized expertise, we are poised to deliver a fresh, nuanced approach through innovative MarTech solutions."