Amazon miniTV delivers quirky voiceover announcements in Delhi metro for promoting ‘Jamnapaar’

New Delhi: Amazon miniTV, Amazon’s free video streaming service, recently released its aspirational drama Jamnapaar. 

Amazon miniTV implemented a variety of campaigns aimed at amplifying engagement, raising awareness, and driving viewership. The service took over the metro stations across Delhi with messages that brought a smile to passengers as they resonated with the quirky voice overs.

Commuters enjoyed special station announcements, adding a fun twist to their daily journeys. From ‘Agla station Kashmiri Gate, line change karte karte cardio karne yaha utre’ and ‘Agla station Janpath, bahiya theek theek lagao sunne ke liye yahan utre’ to ‘Agla station Moolchand, fitness lovers garma garam parathe khane yahan utre’, each announcement ended with ‘Aur Dilli ke asli rang dekhne ke liye watch Jamnapaar on Amazon miniTV for free.’

By celebrating these aspects of Delhi, the campaign resonated with the local commuters on a personal level while encouraging them to watch Jamnapaar on Amazon miniTV for free. 

Aruna Daryanani, Director and Business Head, Amazon miniTV, shared, “We are thrilled with the immensely positive response from audiences of Jamnapaar and how they have related to the story. The metro station campaign is our attempt to innovatively build awareness about the show and amplify the message with the residents of Delhi. As we continue to expand our content offerings on Amazon miniTV, we remain committed to continuing to bring impactful and diverse stories for our viewers across India.”