Amazon Ads unveils new AI-powered tools

Delhi: Amazon has unveiled two new generative AI tools designed to simplify ad creation for advertisers. 

The Video Generator allows users to create visually appealing video ads from a single product image, highlighting key selling points and features. 

The Live Image feature generates short, animated campaign images for a more dynamic visual experience. 

Both tools are currently in beta for select U.S. advertisers, offering a cost-effective and efficient way to produce engaging ad content.