Admitad launches training and certification program for agencies

Delhi: Admitad has announced the launch of a training and certification program for agencies. 

Admitad estimates that the number of brands and online stores using affiliate marketing as one of the main sources of sales and new customers has grown by more than 15% on average worldwide. The brand believes that it's difficult for advertising agencies to adapt to the new market realities. Hence, Admitad included a training course in the certification program. 

According to Neha Kulwal, Managing Director, APAC and India at Mitgo, said, “Agency managers will learn how to launch, expand, and amplify affiliate programs for their clients, understand the nuances of the affiliate marketing industry, discover new business models and monetization options for agencies and the most relevant marketing activities.

An agency of any size and from any advertising industry, including digital marketing, media buying, PR, influencer, or creative endeavors, can be accredited. In the first year of the certification program, Admitad aims to certify from 40 to 50 local agencies.