Aditya Birla Health Insurance collaborates with Platinum Outdoor for anamorphic & CGI led OOH

Delhi: Platinum Outdoor executed an outdoor campaign for Aditya Birla Health Insurance. The campaign covered 21 markets over three weeks. 

A key element of the campaign was the execution of anamorphic innovations in Mumbai and an immersive CGI video. 

Platinum Outdoor also came up with an immersive CGI video for the launch of Aditya Birla Health Insurance's ActivOne product. The shoot location for CGI specifically was on a beach with people engaging in similar exercises as TVC.

Overall, the ActivOne 'ABHIKaro' OOH campaign leveraged anamorphic and CGI storytelling to convey its message. 

Speaking on the campaign, Darshana Shah, Head of Marketing and Customer Experience, Aditya Birla Capital, commented, “With Vikrant Massey as our brand ambassador, the outdoor campaign was strategically designed to reach a wide audience across various cities, both metros and non-metros. The campaign effectively communicated the value proposition of ActivOne by highlighting ‘health-first’ belief of Aditya Birla Health Insurance. Aditya Birla Capital is a digital forward organization and the same resonated with tech led outdoors. The use of 3D DOOH, Anamorphic and CGI added a unique touch to the campaign, breaking the clutter”.

Dipankar Sanyal, CEO, Platinum Outdoor and MRP, also commented, “After all the meticulous planning, strategy and innovative approach, we at Platinum Outdoor are absolutely delighted with the campaign’s result. With Aditya Birla Health Insurance being the ideal partner, we are thrilled to have worked on their first anamorphic adventure and look forward to many more such tech-led innovation-based outdoor campaigns together.”