| Sub Category |
Title |
Brand |
Winner |
Metal |
| 01. Innovative Use of Audio Visual |
Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV |
Airtel 5G Plus |
EssenceMediacom |
Gold |
| 01. Innovative Use of Audio Visual |
#Unstoppable21 |
The Times of India |
Bennett Coleman & Co Ltd |
Silver |
| 01. Innovative Use of Audio Visual |
Bole Mere Lips I love Uncle Chipps ft Yash Raj Mukhate |
Uncle Chips |
Publicis Media |
Bronze |
| 02. Innovative Use of Print |
Missing Elephants: Provocative Creativity shaking Humanity |
Amazon Prime Video |
Initiative Media |
Gold |
| 02. Innovative Use of Print |
MAAROOO! Newspaper se nahi, Laal HIT se! |
HIT CIK |
Madison Media |
Silver |
| 02. Innovative Use of Print |
The Archies - Peeling Nostalgia! |
Netflix |
Wavemaker India |
Bronze |
| 02. Innovative Use of Print |
Expect the Expected with TATA AIG Health Insurance |
TATA AIG Health Insurance |
Publicis Media |
Bronze |
| 03. Innovative Use of Activation |
A Divine 'AR' Intervention |
Lifebuoy |
Mindshare |
Gold |
| 03. Innovative Use of Activation |
Sound Sleep Symphony: Crafting Tranquil Sleep Experiences - Centuary Mattress |
Centuary Mattress |
Initiative Media |
Silver |
| 03. Innovative Use of Activation |
GREEN CORRIDOR by MANIPAL HOSPITALS |
Manipal Hospitals |
Social Panga |
Silver |
| 03. Innovative Use of Activation |
Škoda Single Wicket |
Škoda Auto |
Omnicom Media Group |
Bronze |
| 03. Innovative Use of Activation |
Har Maa Durga |
ITC Sunfeast Moms Magic |
Xperia Group |
Bronze |
| 04. Innovative Use of Out of Home |
Megh Santoor |
Wah Taj |
Rapport |
Gold |
| 04. Innovative Use of Out of Home |
Hyundai Creta 4D Billboard Activation |
Hyundai Creta |
Communique Marketing Solutions |
Silver |
| 04. Innovative Use of Out of Home |
How Sprite asked Cricket Fans to #ThandRakh |
Sprite |
EssenceMediacom |
Silver |
| 04. Innovative Use of Out of Home |
Its all in the Boot! |
Tata Altroz iCNG |
Madison Media |
Bronze |
| 04. Innovative Use of Out of Home |
The Insta Smart Billboard |
Swiggy Instamart |
Tribes Communication Pvt Ltd |
Bronze |
| 06. Innovative Use of Radio |
Melodic Milestone: SBI Card Gifts 25 Hours of Ad-Free Music on FM to Celebrate 25th Anniversary! |
SBI Card |
Wavemaker India |
Silver |
| 06. Innovative Use of Radio |
Radio Bana Azaadi ka Maidan |
Amazon Prime Video |
Initiative Media |
Bronze |
| 06. Innovative Use of Radio |
Celerio Mileage Challenge |
Maruti Suzuki |
Mindshare |
Bronze |
| 07. Innovative Use of Branded Content - Integration |
Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV |
Airtel 5G Plus |
EssenceMediacom |
Grand prix |
| 07. Innovative Use of Branded Content - Integration |
Reshaping Insurance: Empowering Women with #Don'tBePlus1 Content: Future Generali |
Future Generali |
Initiative Media |
Silver |
| 07. Innovative Use of Branded Content - Integration |
Words of Pride |
Star Corporate |
Mindshare |
Silver |
| 07. Innovative Use of Branded Content - Integration |
Stay at the latest addition to MMT Homestays - Bigg Boss House |
Make my trip |
EssenceMediacom |
Bronze |
| 08. Innovative Use of Branded Content - Creation |
5Star #NothingUniversity |
Cadbury 5Star |
Wavemaker India |
Gold |
| 08. Innovative Use of Branded Content - Creation |
Škoda Responsible Exploration |
Škoda Auto |
Omnicom Media Group |
Silver |
| 08. Innovative Use of Branded Content - Creation |
When GenZs took a breaking love break! |
Kitkat |
Publicis Media |
Bronze |
| 09. Innovative Use of Digital Search SEO |
Asian Paints' Beautiful Homes achieves 2X growth in Monthly Leads through interactive Customer Engagement Tools |
Asian Paints |
Publicis Media |
Gold |
| 09. Innovative Use of Digital Search SEO |
The Race to Win SEO |
BMW Motorrad India |
Sociowash Media Pvt. Ltd. |
Silver |
| 09. Innovative Use of Digital Search SEO |
Driving Success: Savaari's Innovative SEO Odyssey |
Savaari |
Hiveminds Innovative Market Solutions Pvt Ltd |
Bronze |
| 10. Innovative Use of Paid Search |
Adidas D2C |
Adidas |
EssenceMediacom |
Gold |
| 10. Innovative Use of Paid Search |
Intra Search Campaign with 91trucks |
Tata Motors |
Havas Media Network India |
Silver |
| 10. Innovative Use of Paid Search |
Max Life Insurance |
Max life Insurance |
Hiveminds Innovative Market Solutions Pvt Ltd |
Bronze |
| 11. Innovative Use of Social Media |
Cadbury 5Star - #erasevday |
Cadbury 5 Star |
Wavemaker India |
Gold |
| 11. Innovative Use of Social Media |
You Make My Break |
KitKat India |
Social Panga |
Silver |
| 11. Innovative Use of Social Media |
Cadbury Dairy Milk #SitTogether |
Cadbury Dairy Milk |
Wavemaker India |
Silver |
| 11. Innovative Use of Social Media |
Empowering India by championing health with Saffola life |
Saffola Life |
Madison Media |
Bronze |
| 11. Innovative Use of Social Media |
Call me Arpita and Not Arpit |
Tata Starbucks |
Wavemaker India |
Bronze |
| 12. Innovative Use of Digital Display |
The Insta Smart Billboard |
Swiggy Instamart |
Tribes Communication Pvt Ltd |
Gold |
| 12. Innovative Use of Digital Display |
#ThisAdIsMyStore |
Cadbury Celebrations |
Wavemaker India |
Gold |
| 13. Innovative Use of Mobile |
Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative Ai for 8 Billion people. |
Cadbury Celebrations |
Wavemaker India |
Gold |
| 13. Innovative Use of Mobile |
Indian Police Force and AI gets action fans into the Copverse |
Amazon Prime Video |
Initiative Media |
Silver |
| 14. Innovative Use of Commerce |
CIRCUIT BOLEGA TOH SUNEGA INDIA |
HUL SHIKHAR |
Mindshare |
Silver |
| 14. Innovative Use of Commerce |
Cadbury Chocobakes - Are you related to Santa? Christmas Campaign |
Cadbury Cocobakes |
Wavemaker India |
Silver |
| 14. Innovative Use of Commerce |
From Clicks to Bricks: LEGO's ecommerce journey through passion points |
The LEGO Group |
Initiative Media |
Bronze |
| 14. Innovative Use of Commerce |
Love Emergencies |
Swiggy Instamart |
Tribes Communication Pvt Ltd |
Bronze |
| 15. Innovative Use of Gaming |
When Saffola Munchiez Crunched on the IPL |
Saffola Munchiez |
Madison Media |
Bronze |
| 15. Innovative Use of Gaming |
When Hero Challenged Gamers to the Extreme |
Hero Xtreme 125R |
Publicis Media |
Bronze |
| 16. Moment Marketing |
Megh Santoor |
Wah Taj |
Rapport |
Gold |
| 16. Moment Marketing |
Cadbury Silk - Story of Us |
Cadbury Silk |
Wavemaker India |
Silver |
| 16. Moment Marketing |
Oreo Bola Mat Bol - Making Billions of Indians Manifest India Winning The World Cup By Not Jinxing It! |
Oreo |
Wavemaker India |
Silver |
| 16. Moment Marketing |
Cup of Care |
Red Label Natural Care |
Mindshare |
Bronze |
| 16. Moment Marketing |
Cadbury 5Star - #erasevday |
Cadbury 5 Star |
Wavemaker India |
Bronze |
| 17. Innovative Use of Integrated Media |
Breaking Boundaries: Synchronizing efforts to manifest #DontBePlus1: Future Generali |
Future Generali |
Initiative Media |
Silver |
| 17. Innovative Use of Integrated Media |
Bubbles of Laughter |
Sprite |
EssenceMediacom |
Bronze |
| 18. Cause Marketing |
Yippee! Create Magic - Plastic to Parks |
Sunfeast Yippee! |
Initiative Media |
Gold |
| 18. Cause Marketing |
Call me Arpita and Not Arpit |
Tata Starbucks |
Wavemaker India |
Silver |
| 18. Cause Marketing |
Cadbury Dairy Milk #CheerForAllSports |
Cadbury Dairy Milk |
Wavemaker India |
Silver |
| 18. Cause Marketing |
A Divine 'AR' Intervention |
Lifebuoy |
Mindshare |
Bronze |
| 18. Cause Marketing |
Daughters of Piplantri |
Astral Foundation |
White Rivers Media |
Bronze |
| 19. Innovative Use of Data & Analytics |
Gatorade Turf Finder: Real-time Urban Playgrounds Powered by Google Maps |
Gatorade |
Publicis Media |
Gold |
| 20. Innovative Use of Emerging Technology |
The Insta Smart Billboard |
Swiggy Instamart |
Tribes Communication Pvt Ltd |
Gold |
| 20. Innovative Use of Emerging Technology |
Oreo SIWO: Helping India answer serious questions with one playful response at a time. |
Oreo |
Wavemaker India |
Silver |
| 20. Innovative Use of Emerging Technology |
Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative Ai for 8 Billion people. |
Cadbury Celebrations |
Wavemaker India |
Silver |
| 20. Innovative Use of Emerging Technology |
Megh Santoor |
Wah Taj |
Rapport |
Bronze |
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