Abby 2024: Wavemaker becomes Media Agency of the Year; EssenceMediacom bags Grand Prix

EssenceMediacom bagged the only Grand Prix in the Media Abby category

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Mumbai: Wavemaker won the Media Agency of the Year title on Wednesday at the Abby Awards held during Goafest 2024. It bagged 4 Gold, 9 Silver, and 3 Bronze awards.

EssenceMediacom won the only Grand Prix for "Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV" in the Innovative Use of Branded Content - Integration category. 

Along with the Grand Prix, EssenceMediacom bagged 2 Gold, 1 Silver, and 3 Bronze awards.

Ranked second is Initiative Media, which won 2 Gold, 4 Silver, and 2 Bronze awards.

List of Media Abby winners:

Sub CategoryTitleBrandWinnerMetal
01. Innovative Use of Audio VisualAirtel 5G Plus Ultimate Fans: Look Maa! I am on TVAirtel 5G PlusEssenceMediacomGold
01. Innovative Use of Audio Visual#Unstoppable21The Times of IndiaBennett Coleman & Co LtdSilver
01. Innovative Use of Audio VisualBole Mere Lips I love Uncle Chipps ft Yash Raj MukhateUncle ChipsPublicis MediaBronze
02. Innovative Use of PrintMissing Elephants: Provocative Creativity shaking HumanityAmazon Prime VideoInitiative MediaGold
02. Innovative Use of PrintMAAROOO! Newspaper se nahi, Laal HIT se!HIT CIKMadison MediaSilver
02. Innovative Use of PrintThe Archies - Peeling Nostalgia!NetflixWavemaker IndiaBronze
02. Innovative Use of PrintExpect the Expected with TATA AIG Health InsuranceTATA AIG Health InsurancePublicis MediaBronze
03. Innovative Use of ActivationA Divine 'AR' InterventionLifebuoyMindshareGold
03. Innovative Use of ActivationSound Sleep Symphony: Crafting Tranquil Sleep Experiences - Centuary MattressCentuary MattressInitiative MediaSilver
03. Innovative Use of ActivationGREEN CORRIDOR by MANIPAL HOSPITALSManipal HospitalsSocial PangaSilver
03. Innovative Use of ActivationŠkoda Single WicketŠkoda AutoOmnicom Media GroupBronze
03. Innovative Use of ActivationHar Maa DurgaITC Sunfeast Moms MagicXperia GroupBronze
04. Innovative Use of Out of HomeMegh SantoorWah TajRapportGold
04. Innovative Use of Out of HomeHyundai Creta 4D Billboard ActivationHyundai CretaCommunique Marketing SolutionsSilver
04. Innovative Use of Out of HomeHow Sprite asked Cricket Fans to #ThandRakhSpriteEssenceMediacomSilver
04. Innovative Use of Out of HomeIts all in the Boot!Tata Altroz iCNGMadison MediaBronze
04. Innovative Use of Out of HomeThe Insta Smart BillboardSwiggy InstamartTribes Communication Pvt LtdBronze
06. Innovative Use of RadioMelodic Milestone: SBI Card Gifts 25 Hours of Ad-Free Music on FM to Celebrate 25th Anniversary!SBI CardWavemaker IndiaSilver
06. Innovative Use of RadioRadio Bana Azaadi ka MaidanAmazon Prime VideoInitiative MediaBronze
06. Innovative Use of RadioCelerio Mileage ChallengeMaruti SuzukiMindshareBronze
07. Innovative Use of Branded Content - IntegrationAirtel 5G Plus Ultimate Fans: Look Maa! I am on TVAirtel 5G PlusEssenceMediacomGrand prix
07. Innovative Use of Branded Content - IntegrationReshaping Insurance: Empowering Women with #Don'tBePlus1 Content: Future GeneraliFuture GeneraliInitiative MediaSilver
07. Innovative Use of Branded Content - IntegrationWords of PrideStar CorporateMindshareSilver
07. Innovative Use of Branded Content - IntegrationStay at the latest addition to MMT Homestays - Bigg Boss HouseMake my tripEssenceMediacomBronze
08. Innovative Use of Branded Content - Creation5Star #NothingUniversityCadbury 5StarWavemaker IndiaGold
08. Innovative Use of Branded Content - CreationŠkoda Responsible ExplorationŠkoda AutoOmnicom Media GroupSilver
08. Innovative Use of Branded Content - CreationWhen GenZs took a breaking love break!KitkatPublicis MediaBronze
09. Innovative Use of Digital Search SEOAsian Paints' Beautiful Homes achieves 2X growth in Monthly Leads through interactive Customer Engagement ToolsAsian PaintsPublicis MediaGold
09. Innovative Use of Digital Search SEOThe Race to Win SEOBMW Motorrad IndiaSociowash Media Pvt. Ltd.Silver
09. Innovative Use of Digital Search SEODriving Success: Savaari's Innovative SEO OdysseySavaariHiveminds Innovative Market Solutions Pvt LtdBronze
10. Innovative Use of Paid SearchAdidas D2CAdidasEssenceMediacomGold
10. Innovative Use of Paid SearchIntra Search Campaign with 91trucksTata MotorsHavas Media Network IndiaSilver
10. Innovative Use of Paid SearchMax Life InsuranceMax life InsuranceHiveminds Innovative Market Solutions Pvt LtdBronze
11. Innovative Use of Social MediaCadbury 5Star - #erasevdayCadbury 5 StarWavemaker IndiaGold
11. Innovative Use of Social MediaYou Make My BreakKitKat IndiaSocial PangaSilver
11. Innovative Use of Social MediaCadbury Dairy Milk #SitTogetherCadbury Dairy MilkWavemaker IndiaSilver
11. Innovative Use of Social MediaEmpowering India by championing health with Saffola lifeSaffola LifeMadison MediaBronze
11. Innovative Use of Social MediaCall me Arpita and Not ArpitTata StarbucksWavemaker IndiaBronze
12. Innovative Use of Digital DisplayThe Insta Smart BillboardSwiggy InstamartTribes Communication Pvt LtdGold
12. Innovative Use of Digital Display#ThisAdIsMyStoreCadbury CelebrationsWavemaker IndiaGold
13. Innovative Use of MobileCadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative Ai for 8 Billion people.Cadbury CelebrationsWavemaker IndiaGold
13. Innovative Use of MobileIndian Police Force and AI gets action fans into the CopverseAmazon Prime VideoInitiative MediaSilver
14. Innovative Use of CommerceCIRCUIT BOLEGA TOH SUNEGA INDIAHUL SHIKHARMindshareSilver
14. Innovative Use of CommerceCadbury Chocobakes - Are you related to Santa? Christmas CampaignCadbury CocobakesWavemaker IndiaSilver
14. Innovative Use of CommerceFrom Clicks to Bricks: LEGO's ecommerce journey through passion pointsThe LEGO GroupInitiative MediaBronze
14. Innovative Use of CommerceLove EmergenciesSwiggy InstamartTribes Communication Pvt LtdBronze
15. Innovative Use of GamingWhen Saffola Munchiez Crunched on the IPLSaffola MunchiezMadison MediaBronze
15. Innovative Use of GamingWhen Hero Challenged Gamers to the ExtremeHero Xtreme 125RPublicis MediaBronze
16. Moment MarketingMegh SantoorWah TajRapportGold
16. Moment MarketingCadbury Silk - Story of UsCadbury SilkWavemaker IndiaSilver
16. Moment MarketingOreo Bola Mat Bol - Making Billions of Indians Manifest India Winning The World Cup By Not Jinxing It!OreoWavemaker IndiaSilver
16. Moment MarketingCup of CareRed Label Natural CareMindshareBronze
16. Moment MarketingCadbury 5Star - #erasevdayCadbury 5 StarWavemaker IndiaBronze
17. Innovative Use of Integrated MediaBreaking Boundaries: Synchronizing efforts to manifest #DontBePlus1: Future GeneraliFuture GeneraliInitiative MediaSilver
17. Innovative Use of Integrated MediaBubbles of LaughterSpriteEssenceMediacomBronze
18. Cause MarketingYippee! Create Magic - Plastic to ParksSunfeast Yippee!Initiative MediaGold
18. Cause MarketingCall me Arpita and Not ArpitTata StarbucksWavemaker IndiaSilver
18. Cause MarketingCadbury Dairy Milk #CheerForAllSportsCadbury Dairy MilkWavemaker IndiaSilver
18. Cause MarketingA Divine 'AR' InterventionLifebuoyMindshareBronze
18. Cause MarketingDaughters of PiplantriAstral FoundationWhite Rivers MediaBronze
19. Innovative Use of Data & AnalyticsGatorade Turf Finder: Real-time Urban Playgrounds Powered by Google MapsGatoradePublicis MediaGold
20. Innovative Use of Emerging TechnologyThe Insta Smart BillboardSwiggy InstamartTribes Communication Pvt LtdGold
20. Innovative Use of Emerging TechnologyOreo SIWO: Helping India answer serious questions with one playful response at a time.OreoWavemaker IndiaSilver
20. Innovative Use of Emerging TechnologyCadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative Ai for 8 Billion people.Cadbury CelebrationsWavemaker IndiaSilver
20. Innovative Use of Emerging TechnologyMegh SantoorWah TajRapportBronze

Points table:

Organisation

Grand Prix

Gold

Silver

Bronze

Total Metals

Total Points

Wavemaker India

-

4

9

3

16

98

Initiative Media

-

2

4

2

8

48

Essence Mediacom

1

2

1

2

6

42

Mindshare

-

1

2

3

6

32

Publicis Media

-

2

-

4

6

32

Tribes Communication Pvt Ltd

-

2

-

2

4

24

Rapport

-

2

-

1

3

20

Madison Media

-

-

1

3

4

18

Social Panga

-

-

2

-

2

12

Omnicom Media Group

-

-

1

1

2

10

Hiveminds Innovative Market Solutions Pvt Ltd

-

-

-

2

2

8

Bennett Coleman & Co Ltd

-

-

1

-

1

6

Communique Marketing Solutions

-

-

1

-

1

6

Havas Media Network India

-

-

1

-

1

6

Sociowash Media Pvt. Ltd.

-

-

1

-

1

6

White Rivers Media

-

-

-

1

1

4

Xperia Group

-

-

-

1

1

4

Grand total

1

15

24

25

65

376

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