Advertising

Abby 2024: Wavemaker becomes Media Agency of the Year; EssenceMediacom bags Grand Prix

EssenceMediacom bagged the only Grand Prix in the Media Abby category

BestMediaInfo Bureau

29 May 2024 21:21 IST

Updated On 30 May 2024 15:56 IST

New Update

Listen to this article

0.75x 1x 1.5x

00:00 / 00:00

Mumbai: Wavemaker won the Media Agency of the Year title on Wednesday at the Abby Awards held during Goafest 2024. It bagged 4 Gold, 9 Silver, and 3 Bronze awards.

EssenceMediacom won the only Grand Prix for "Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV" in the Innovative Use of Branded Content - Integration category.

Along with the Grand Prix, EssenceMediacom bagged 2 Gold, 1 Silver, and 3 Bronze awards.

Ranked second is Initiative Media, which won 2 Gold, 4 Silver, and 2 Bronze awards.

List of Media Abby winners:

Sub Category	Title	Brand	Winner	Metal
01. Innovative Use of Audio Visual	Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV	Airtel 5G Plus	EssenceMediacom	Gold
01. Innovative Use of Audio Visual	#Unstoppable21	The Times of India	Bennett Coleman & Co Ltd	Silver
01. Innovative Use of Audio Visual	Bole Mere Lips I love Uncle Chipps ft Yash Raj Mukhate	Uncle Chips	Publicis Media	Bronze
02. Innovative Use of Print	Missing Elephants: Provocative Creativity shaking Humanity	Amazon Prime Video	Initiative Media	Gold
02. Innovative Use of Print	MAAROOO! Newspaper se nahi, Laal HIT se!	HIT CIK	Madison Media	Silver
02. Innovative Use of Print	The Archies - Peeling Nostalgia!	Netflix	Wavemaker India	Bronze
02. Innovative Use of Print	Expect the Expected with TATA AIG Health Insurance	TATA AIG Health Insurance	Publicis Media	Bronze
03. Innovative Use of Activation	A Divine 'AR' Intervention	Lifebuoy	Mindshare	Gold
03. Innovative Use of Activation	Sound Sleep Symphony: Crafting Tranquil Sleep Experiences - Centuary Mattress	Centuary Mattress	Initiative Media	Silver
03. Innovative Use of Activation	GREEN CORRIDOR by MANIPAL HOSPITALS	Manipal Hospitals	Social Panga	Silver
03. Innovative Use of Activation	Škoda Single Wicket	Škoda Auto	Omnicom Media Group	Bronze
03. Innovative Use of Activation	Har Maa Durga	ITC Sunfeast Moms Magic	Xperia Group	Bronze
04. Innovative Use of Out of Home	Megh Santoor	Wah Taj	Rapport	Gold
04. Innovative Use of Out of Home	Hyundai Creta 4D Billboard Activation	Hyundai Creta	Communique Marketing Solutions	Silver
04. Innovative Use of Out of Home	How Sprite asked Cricket Fans to #ThandRakh	Sprite	EssenceMediacom	Silver
04. Innovative Use of Out of Home	Its all in the Boot!	Tata Altroz iCNG	Madison Media	Bronze
04. Innovative Use of Out of Home	The Insta Smart Billboard	Swiggy Instamart	Tribes Communication Pvt Ltd	Bronze
06. Innovative Use of Radio	Melodic Milestone: SBI Card Gifts 25 Hours of Ad-Free Music on FM to Celebrate 25th Anniversary!	SBI Card	Wavemaker India	Silver
06. Innovative Use of Radio	Radio Bana Azaadi ka Maidan	Amazon Prime Video	Initiative Media	Bronze
06. Innovative Use of Radio	Celerio Mileage Challenge	Maruti Suzuki	Mindshare	Bronze
07. Innovative Use of Branded Content - Integration	Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV	Airtel 5G Plus	EssenceMediacom	Grand prix
07. Innovative Use of Branded Content - Integration	Reshaping Insurance: Empowering Women with #Don'tBePlus1 Content: Future Generali	Future Generali	Initiative Media	Silver
07. Innovative Use of Branded Content - Integration	Words of Pride	Star Corporate	Mindshare	Silver
07. Innovative Use of Branded Content - Integration	Stay at the latest addition to MMT Homestays - Bigg Boss House	Make my trip	EssenceMediacom	Bronze
08. Innovative Use of Branded Content - Creation	5Star #NothingUniversity	Cadbury 5Star	Wavemaker India	Gold
08. Innovative Use of Branded Content - Creation	Škoda Responsible Exploration	Škoda Auto	Omnicom Media Group	Silver
08. Innovative Use of Branded Content - Creation	When GenZs took a breaking love break!	Kitkat	Publicis Media	Bronze
09. Innovative Use of Digital Search SEO	Asian Paints' Beautiful Homes achieves 2X growth in Monthly Leads through interactive Customer Engagement Tools	Asian Paints	Publicis Media	Gold
09. Innovative Use of Digital Search SEO	The Race to Win SEO	BMW Motorrad India	Sociowash Media Pvt. Ltd.	Silver
09. Innovative Use of Digital Search SEO	Driving Success: Savaari's Innovative SEO Odyssey	Savaari	Hiveminds Innovative Market Solutions Pvt Ltd	Bronze
10. Innovative Use of Paid Search	Adidas D2C	Adidas	EssenceMediacom	Gold
10. Innovative Use of Paid Search	Intra Search Campaign with 91trucks	Tata Motors	Havas Media Network India	Silver
10. Innovative Use of Paid Search	Max Life Insurance	Max life Insurance	Hiveminds Innovative Market Solutions Pvt Ltd	Bronze
11. Innovative Use of Social Media	Cadbury 5Star - #erasevday	Cadbury 5 Star	Wavemaker India	Gold
11. Innovative Use of Social Media	You Make My Break	KitKat India	Social Panga	Silver
11. Innovative Use of Social Media	Cadbury Dairy Milk #SitTogether	Cadbury Dairy Milk	Wavemaker India	Silver
11. Innovative Use of Social Media	Empowering India by championing health with Saffola life	Saffola Life	Madison Media	Bronze
11. Innovative Use of Social Media	Call me Arpita and Not Arpit	Tata Starbucks	Wavemaker India	Bronze
12. Innovative Use of Digital Display	The Insta Smart Billboard	Swiggy Instamart	Tribes Communication Pvt Ltd	Gold
12. Innovative Use of Digital Display	#ThisAdIsMyStore	Cadbury Celebrations	Wavemaker India	Gold
13. Innovative Use of Mobile	Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative Ai for 8 Billion people.	Cadbury Celebrations	Wavemaker India	Gold
13. Innovative Use of Mobile	Indian Police Force and AI gets action fans into the Copverse	Amazon Prime Video	Initiative Media	Silver
14. Innovative Use of Commerce	CIRCUIT BOLEGA TOH SUNEGA INDIA	HUL SHIKHAR	Mindshare	Silver
14. Innovative Use of Commerce	Cadbury Chocobakes - Are you related to Santa? Christmas Campaign	Cadbury Cocobakes	Wavemaker India	Silver
14. Innovative Use of Commerce	From Clicks to Bricks: LEGO's ecommerce journey through passion points	The LEGO Group	Initiative Media	Bronze
14. Innovative Use of Commerce	Love Emergencies	Swiggy Instamart	Tribes Communication Pvt Ltd	Bronze
15. Innovative Use of Gaming	When Saffola Munchiez Crunched on the IPL	Saffola Munchiez	Madison Media	Bronze
15. Innovative Use of Gaming	When Hero Challenged Gamers to the Extreme	Hero Xtreme 125R	Publicis Media	Bronze
16. Moment Marketing	Megh Santoor	Wah Taj	Rapport	Gold
16. Moment Marketing	Cadbury Silk - Story of Us	Cadbury Silk	Wavemaker India	Silver
16. Moment Marketing	Oreo Bola Mat Bol - Making Billions of Indians Manifest India Winning The World Cup By Not Jinxing It!	Oreo	Wavemaker India	Silver
16. Moment Marketing	Cup of Care	Red Label Natural Care	Mindshare	Bronze
16. Moment Marketing	Cadbury 5Star - #erasevday	Cadbury 5 Star	Wavemaker India	Bronze
17. Innovative Use of Integrated Media	Breaking Boundaries: Synchronizing efforts to manifest #DontBePlus1: Future Generali	Future Generali	Initiative Media	Silver
17. Innovative Use of Integrated Media	Bubbles of Laughter	Sprite	EssenceMediacom	Bronze
18. Cause Marketing	Yippee! Create Magic - Plastic to Parks	Sunfeast Yippee!	Initiative Media	Gold
18. Cause Marketing	Call me Arpita and Not Arpit	Tata Starbucks	Wavemaker India	Silver
18. Cause Marketing	Cadbury Dairy Milk #CheerForAllSports	Cadbury Dairy Milk	Wavemaker India	Silver
18. Cause Marketing	A Divine 'AR' Intervention	Lifebuoy	Mindshare	Bronze
18. Cause Marketing	Daughters of Piplantri	Astral Foundation	White Rivers Media	Bronze
19. Innovative Use of Data & Analytics	Gatorade Turf Finder: Real-time Urban Playgrounds Powered by Google Maps	Gatorade	Publicis Media	Gold
20. Innovative Use of Emerging Technology	The Insta Smart Billboard	Swiggy Instamart	Tribes Communication Pvt Ltd	Gold
20. Innovative Use of Emerging Technology	Oreo SIWO: Helping India answer serious questions with one playful response at a time.	Oreo	Wavemaker India	Silver
20. Innovative Use of Emerging Technology	Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative Ai for 8 Billion people.	Cadbury Celebrations	Wavemaker India	Silver
20. Innovative Use of Emerging Technology	Megh Santoor	Wah Taj	Rapport	Bronze

Points table:

Organisation	Grand Prix	Gold	Silver	Bronze	Total Metals	Total Points
Wavemaker India	-	4	9	3	16	98
Initiative Media	-	2	4	2	8	48
Essence Mediacom	1	2	1	2	6	42
Mindshare	-	1	2	3	6	32
Publicis Media	-	2	-	4	6	32
Tribes Communication Pvt Ltd	-	2	-	2	4	24
Rapport	-	2	-	1	3	20
Madison Media	-	-	1	3	4	18
Social Panga	-	-	2	-	2	12
Omnicom Media Group	-	-	1	1	2	10
Hiveminds Innovative Market Solutions Pvt Ltd	-	-	-	2	2	8
Bennett Coleman & Co Ltd	-	-	1	-	1	6
Communique Marketing Solutions	-	-	1	-	1	6
Havas Media Network India	-	-	1	-	1	6
Sociowash Media Pvt. Ltd.	-	-	1	-	1	6
White Rivers Media	-	-	-	1	1	4
Xperia Group	-	-	-	1	1	4
Grand total	1	15	24	25	65	376