82.5 Communications bags Vadilal’s creative mandate

New Delhi: Vadilal has entrusted its creative mandate to 82.5 Communications. 

It is one of the largest processed food manufacturers in India and the brand name is hugely synonymous with the country’s ice cream industry. 

82.5 will handle the full-service creative duties of Vadilal for its entire portfolio, along with their design expertise to help Vadilal with its packaging.

Aakanksha Gandhi, President, Branding & New Business Development, said, “As a 90's kid, I grew up watching the ground-breaking works of Piyush Pandey and Ogilvy on TV and dreaming of a day when I could collaborate with such creative brilliance for Vadilal Ice Creams. Today, having been actively involved in the family business, I am proud to see Vadilal reach a stage where 82.5 Communications is the perfect partner to help us capitalize on the exciting opportunities ahead in the Indian ice cream industry. This partnership is the fulfilment of a personal aspiration, and it feels like being handed the ultimate creative opportunity. I am truly eager to witness the remarkable ideas and innovation that this association will bring to life.”

Niraj Presswala, General Manager of marketing and Branding, said, “Vadilal Ice Cream is one of India's leading ice cream brands, and as we continue to grow year after year, our goal is to connect with people of all age groups. Partnering with 82.5, we are committed to developing a distinctive brand language, and communication and driving exceptional sales growth with brand inputs. With our resilience and the creative expertise of 82.5, we are confident in delivering something extraordinary to our audience.”

Chief Creative Officer of 82.5 Communications, Anuraag Khandelwal, said, “I believe ice creams truly evoke happiness. Vadilal has a rich legacy, and their products are truly worth every bite (I love their BadaBite). We are thrilled to partner with them and embark on this flavourful journey. It’s an exciting opportunity to spread the joy and love for ice creams in a country that has a sweet tooth for every occasion.”

Naveen Raman, Executive Vice-President & Branch Head, 82.5 Communications – South, added, “We are thrilled to partner with Vadilal and our chemistry with team Vadilal has been phenomenal. Vadilal holds a special place in the hearts of consumers, and we aim to spread its love deeper and elevate the brand to newer heights.”