What impact will World Cup performance have on brand endorsement fees for Indian cricketers?

By BestMediaInfo Bureau

Five campaigns that stood out this Diwali and Durga Puja

By BestMediaInfo Bureau

Is the corporate brand important in the brave new world?

By Shivaji Dasgupta

Maintaining equilibrium between creativity and responsibility through ethical advertising

By BestMediaInfo Bureau

Sonic Branding: Turning auditory impressions into memories

By BestMediaInfo Bureau

Do clients really care about the agency mergers?

By Shivaji Dasgupta

Why agencies should think like brand owners

By BestMediaInfo Bureau

The power of touch in marketing

By BestMediaInfo Bureau

Why representation matters in the advertising and media industry

By BestMediaInfo Bureau

How buyers can navigate the fragmented media buying landscape in India

By BestMediaInfo Bureau

From small-town dreamer to global icon – The inspiring journey of ad legend Piyush Pandey

By BestMediaInfo Bureau

Best practices in leveraging new-age technology for successful brand campaigns

By BestMediaInfo Bureau

The great Indian advertising battle – Will 2024 election outcast IPL next year?

By BestMediaInfo Bureau

If you still love Kingfisher beer, then surely you will fly Jet Airways

By Shivaji Dasgupta

Why brands must delink influences from influencers

By Shivaji Dasgupta

Gadar 2: A wake-up call for marketers to revive ‘Nowstalgia’ marketing

By Shivaji Dasgupta

Navigating the DPDP 2023: A marketer's guide in the new era of data

By BestMediaInfo Bureau

Why Barbenheimer is a wake-up call for all brands

By BestMediaInfo Bureau

How startups can leverage gamification to boost customer loyalty in e-mail marketing

By BestMediaInfo Bureau

Power of purpose: Why FMCG brands should undertake social activism without conditions

By BestMediaInfo Bureau

How the Maharaja can deliver and regain its past glory

By BestMediaInfo Bureau

Why do brands hide during disasters?

By Shivaji Dasgupta

What local trains and fish markets can teach Performance Marketing?

By Shivaji Dasgupta

Three ways to break the mundane, templatised real estate advertising trends

By BestMediaInfo Bureau

Identifying efficient supply paths to maximise the effectiveness of programmatic advertising

By BestMediaInfo Bureau