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What impact will World Cup performance have on brand endorsement fees for Indian cricketers?
What impact will World Cup performance have on brand endorsement fees for Indian cricketers?
Five campaigns that stood out this Diwali and Durga Puja
Five campaigns that stood out this Diwali and Durga Puja
Is the corporate brand important in the brave new world?
Is the corporate brand important in the brave new world?
Maintaining equilibrium between creativity and responsibility through ethical advertising
Maintaining equilibrium between creativity and responsibility through ethical advertising
Sonic Branding: Turning auditory impressions into memories
Sonic Branding: Turning auditory impressions into memories
Do clients really care about the agency mergers?
Do clients really care about the agency mergers?
Why agencies should think like brand owners
Why agencies should think like brand owners
The power of touch in marketing
The power of touch in marketing
Why representation matters in the advertising and media industry
Why representation matters in the advertising and media industry
How buyers can navigate the fragmented media buying landscape in India
How buyers can navigate the fragmented media buying landscape in India
From small-town dreamer to global icon – The inspiring journey of ad legend Piyush Pandey
From small-town dreamer to global icon – The inspiring journey of ad legend Piyush Pandey
Best practices in leveraging new-age technology for successful brand campaigns
Best practices in leveraging new-age technology for successful brand campaigns
The great Indian advertising battle – Will 2024 election outcast IPL next year?
The great Indian advertising battle – Will 2024 election outcast IPL next year?
If you still love Kingfisher beer, then surely you will fly Jet Airways
If you still love Kingfisher beer, then surely you will fly Jet Airways
Why brands must delink influences from influencers
Why brands must delink influences from influencers
Gadar 2: A wake-up call for marketers to revive ‘Nowstalgia’ marketing
Gadar 2: A wake-up call for marketers to revive ‘Nowstalgia’ marketing
Navigating the DPDP 2023: A marketer's guide in the new era of data
Navigating the DPDP 2023: A marketer's guide in the new era of data
Why Barbenheimer is a wake-up call for all brands
Why Barbenheimer is a wake-up call for all brands
How startups can leverage gamification to boost customer loyalty in e-mail marketing
How startups can leverage gamification to boost customer loyalty in e-mail marketing
Power of purpose: Why FMCG brands should undertake social activism without conditions
Power of purpose: Why FMCG brands should undertake social activism without conditions
How the Maharaja can deliver and regain its past glory
How the Maharaja can deliver and regain its past glory
Why do brands hide during disasters?
Why do brands hide during disasters?
What local trains and fish markets can teach Performance Marketing?
What local trains and fish markets can teach Performance Marketing?
Three ways to break the mundane, templatised real estate advertising trends
Three ways to break the mundane, templatised real estate advertising trends
Identifying efficient supply paths to maximise the effectiveness of programmatic advertising
Identifying efficient supply paths to maximise the effectiveness of programmatic advertising