Zee urges moms to vote for themselves this Mothers Day

Delhi: Zee Network released a Mother's Day film, urging mothers to vote for themselves, reclaim moments of self-discovery, and embrace the small pleasures in life.

Ashish Sehgal, Chief Growth Officer, Advertisement Revenue, Zee, said, “Television is undoubtedly the most trusted medium for viewers and brands. Advertisers have an opportunity to not only leverage the reach and deep regional strength of Zee but also engage meaningfully through our social and digital assets, where we have built a strong community of followers.”

“This community can spark meaningful conversations with inspiring characters and stories that align perfectly with the brand's ethos, helping strengthen the brand's connection and driving desired brand actions,” he added.

Kartik Mahadev, CMO and Head of OptimiZee said, “The emerging GEC viewer is changing at a rapid pace and so are their content expectations. There is a distinct shift from ‘Duty’ to ‘Desire’ where women are beginning to make choices based on what they want.”

“Our campaign #MaaKaVote showcases many moments from our shows that will enable brands to build emotional resonance, join the conversation, and engage with their target audiences,” he added.

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