Wrapping or rapping? Uorfi Javed does both for The Health Factory bread

Delhi: The Health Factory has announced its latest collaboration with actor Uorfi Javed. 

Partnering up with Javed, The Health Factory aims to captivate Gen Z and a broader audience through a social media reel. 

The reel ad aims to encourage viewers to choose healthier Original Zero Maida Bread over regular whole wheat or brown bread.

Expressing her excitement about the collaboration, Javed said, "As an actor, I hold deep commitment to staying healthy. I consciously opt for clean eating, prefer gluten free products as it is the way to go for a healthier gut, while propogating healthier lifestyle choices. The Health Factory's initiative is inspiring millennials and Gen Zs to reimagine their bread choices. It's been an absolute joy being a part of this campaign."

At the heart of this collaboration lies the message encapsulated in the slogan #Bread Badlo Aadat Nahi (Change the Bread, Not the Habit).

The reel showcases the brand's range of breads.