Wild Stone places #Sundamentalfacts of sunscreen usage

Delhi: Wild Stone Code has unveiled its latest creative campaign - #Sundamentalfacts, centred around its sun protection range. Ideated by its digital creative partner, popkorn, the campaign aims to evangelise understanding and usage of sunscreens, promoting better skincare amongst men.

The #Sundamentalfacts campaign is crafted into five separate films, each delivering insights into sunscreen selection and application. 

The first film of the series addresses the power of sunscreen by comparing its protection to the power and reliability of a high-performance car. The subsequent films similarly focus on the importance of lightweight, non-greasy formulas, avoiding white casts, techniques for optimal sunscreen use, and the need for sunscreen application within indoor environments - which so often gets side-lined.

Vivek Mishra, Marketing Head, Wild Stone, remarked, "Nothing creates more impact than creativity that's simple and direct. Our goal was to spark conversations amongst men about sunscreens, and we believe this campaign will achieve just that.”

Ranit Mukherjee, Senior Creative Director, popkorn, explained, “Men know everything – at least that’s what we believe! But to be honest, skincare is never one of the things we have a complete grasp on. So, to talk about the importance of sunscreens and their proper usage, we wanted to create a campaign that is equal parts relatable and informative.”