Taking the "When life gives you 'Lemonn'" route with PeepalCo's new investment app

Delhi: Taking the traditional route of ‘when life gives you lemons, make lemonade’ a notch higher,’ PeepalCo has launched Lemonn, a stock investing app designed for novice investors.

Fintech entrepreneurs Ashish Singhal, Govind Soni, and Vimal Sagar Tiwari are behind this creation. 

Launching the app with an ad film, the narrative takes a comic route where an investor can be seen interviewing CEO candidates. 

The candidates include a podcaster, an undergarment manufacturer and a blue chip manufacturer. Throughout the course of interview, the Lemonn mascot rejects the candidates and unveils the message that its consumers need not listen to CEOs blabber and that the app helps them choose the right investment for their portfolio. 

On LinkedIn, Singhal shared, “Only about 6% of Indians invest in stocks. At PeepalCo, our mission is to Make Money Equal For All. To that end, Lemonn has been designed to help users diversify their portfolio, and participate in India's growth story.”

https://www.linkedin.com/posts/ashish-singhal-peepalco_introducing-lemonn-your-investment-partner-activity-7180918677649678336-xKtN?utm_source=share&utm_medium=member_desktop 

With Lemonn PeepalCo is planning to expand its operations into stock broking and will be housed as a separate business division with its own managing and operations teams. Devam Sardana will lead the team at Lemonn and assume the role of Business Head.