Weikfield Foods becomes 'anywhere door' to Doraemon's Japan

Delhi: Weikfield Foods has teamed up with the cartoon character Doraemon. Crafted by the minds at Network Advertising and captured by Invictus, this campaign aims to teleport lucky consumers straight into the realm of Doraemon, right in the heart of Japan.

This initiative is running until September 30, 2024. It is called the "Weikfield Jelly Hai Doraemon World Japan Jane Ka Ticket Contest." 

Participants are invited to weave tales or sketch comic strips featuring Doraemon and Weikfield’s jelly. 

Ashwini Malhotra, the Managing Director of Weikfield Foods, expressed his enthusiasm, declaring, "At Weikfield, we don't just sell products; we craft experiences that linger in the hearts and minds of our consumers. Our India’s first 100% vegetarian Jelly is more than a treat; it's a portal to boundless imagination and joy. With our latest 'Weikfield Jelly Campaign with Doraemon,' we're not just offering jelly; we're offering a ticket to the extraordinary!"

Speaking about the collaboration, Bhavesh Solanki - Director from Animation International India, said, “Doraemon, the lovable robotic cat from the future, is thrilled to announce a delightful new partnership with Weikfield Jellies, aimed at bringing smiles and happiness to children across the nation. The collaboration between Doraemon and Weikfield Jelly represents a celebration of friendship, fun, and adventure. Now, in partnership with Doraemon, we are embarking on a journey to make snack time even more magical for children everywhere.”

Pervin Bhesania, the mastermind behind the idea, added, "This campaign is a testament to the power of imagination and the magic of childhood. With the simple yet profound message - 'Weikfield Jelly khaane mein bhi mazaa, Japan jaane mein bhi' - we're inviting consumers to embark on an exhilarating journey filled with fun and flavor!"