Weddings by Betterhalf unlocks destination wedding dreams

Delhi: Betterhalf has rolled out its campaign - ‘Weddings by Betterhalf.' 

Building upon the PM’s ‘Wed in India’ initiative, the campaign endeavours to establish India as a top-notch wedding destination, with a network of sought-after wedding planning and services platforms. 

Driven by real-life hassles faced by families and urban couples while planning their weddings, the campaign features three distinct advertisements to strike a chord with Indian urban couples who seek a seamless planning and execution experience. 

The first segment of the campaign sets the tone for wedding planning as an unpredictable cricket match with all the responsibility being shouldered by the bride’s family. 

Pawan Gupta, CEO of Betterhalf, said, “As India’s leading wedding planning and fulfilment company, we are committed to offering millennials and their families the ultimate solutions at the tap of a button. Having recognized the challenges faced by Indian urban couples and their families during the process of wedding planning, this campaign reflects our dedication to offer a convenient wedding planning experience. Leveraging our 360-degree approach we’re more than ready to execute every moment from the first hello to the final ‘I do’ with absolute perfection."

The second segment of the campaign walks through the struggles of finding the right wedding venue amidst India’s rich culture and stunning locations. 

In the final leg of the campaign, Betterhalf forays into the space of destination weddings, capturing the essence of India’s beauty and grandeur. It highlights the problems faced during the planning of destination weddings from venue selection to dealing with multiple vendors. 

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