Vogue Eyewear and Taapsee Pannu encourage to ‘keep playing’ in life

Delhi: Vogue Eyewear has announced its latest campaign featuring actress and brand ambassador, Taapsee Pannu. This campaign aims to encourage everyone to embrace every moment in life with a playful spirit. 

The campaign, titled "Keep Playing," invites consumers to tap into their light, bright, and joyful side while engaging with life in all its colorful facets.

Commenting on the new campaign, Pannu said, “I'm thrilled about my partnership with Vogue Eyewear and to be a part of another campaign. The key message of 'Keep Playing' resonates deeply with me, as it encourages everyone to express themselves freely and live life to the fullest while infusing each moment with fun and playfulness.”

The concept of "playing" is brought out in the campaign in the form of everyday scenarios such as day dreaming, playing with fashion, dancing to one’s own tune, or choosing the unexpected- highlighting delightful forms of engagement that enrich one’s lives in everyday situations. 

Gunjan Saigal, Brand Group Head - Luxury, Premium and Fast Fashion, said, “Vogue Eyewear continues to underline and celebrate self-expression. Our campaign, with the dynamic Taapsee Pannu, known for her uninhibited free spirit and who perfectly encapsulates the essence of self-expression, encourages individuals to live life fashionably and unencumbered.” 

Brandmovers India is the creative agency behind the campaign which is directed by Bosco Bhandarkar and Photographed by Anushka Menon. 

Commenting on the campaign Adrijaa Sanyal, Creative Director at Brandmovers India, said, “Our brand shines in the light of our consumers’ self-revelation. We wish to convey to them how it delights us to watch them embrace their individuality, in intense and playful moments, their reveries and even their smallest acts of defiance. With the very charismatic Taapsee Pannu as our ambassador, we hope this campaign will elevate the spirits and style alike wherever it reaches.”