Vitamin Hassi to Vitamin Success, Rasna provides India ke Khushiyon ka Vitamin

Delhi: Rasna has unveiled its latest brand campaign starring Tamannaah Bhatia, aimed at redefining the mother-child relationship and new-age nourishment in today's dynamic world. 

This campaign created by Rediffusion, is titled "India ke Khushiyon ka Vitamin.” The mandate to Rediffusion was to give the new age target audiences, especially the health conscious mothers a new reason to consider Rasna as a healthy and refreshing drink for their kids. 

Pramod Sharma NCD, Rediffusion, said, "Research revealed that fruit-based drinks are not just about refreshment; they're also about enjoyment. The fruity taste serves as a mood enhancer, while the vitamins and electrolytes offer instant energy, making Rasna the perfect choice for today's multitasking mothers. Recognizing the evolving dynamics of motherhood, our new campaign emphasizes the valuable attributes contained in Rasna - vitamins that make life soulful and meaningful, such as Vitamin Josh, Vitamin Hasi, and so on. It also redefines the mom’s active participation in a child's development, moving beyond traditional roles of teaching and nourishing.”

Asheesh Malhotra, Executive Director,Rediffusion, elaborated, "Mothers today are facilitators, partners in their children's journey of growth, and how Rasna serves as an aspirational brand for both the multitasker mother and the co-creator is what the new Rasna campaign is about.”

The campaign went on air last week.