Virat Kohli and HSBC India address home loan, credit cards, NRI services and employee banking

New Delhi: HSBC India unveiled its latest advertising campaign featuring their brand influencer, cricketer Virat Kohli. The ad campaign features five 30-second commercial films, each featuring cricketer Kohli alongside a lineup of celebrities and influencers.

Commenting on the new ad campaign, Sandeep Batra, Head, Wealth and Personal Banking, HSBC India, said, “Revealing a side of iconic cricketer Virat Kohli's personality that has never been seen before, we are thrilled to rollout star-studded advertising campaign featuring Kohli supported by stellar lineup of popular influencers, amplifying our growing ambition in the country. With an expansive array of offerings where our proposition extends beyond conventional banking, we are strategically poised to bolster various aspects of the journey for our customers, positioning ourselves as a partner they can rely on, no matter their banking needs or life stage. We reinforce our commitment towards growth and being the preferred international financial partner.”

Sharing his perspective on the new commercials, Jaswinder Sodhi, Head of Customer Proposition, Digital and Marketing - Wealth and Personal Banking, HSBC India, said, “Through this campaign, we are reiterating our purpose of ‘Opening up a world of opportunity’. Presenting product information in our own unique and witty way, we want our audience to connect with us emotionally and make banking more relatable and compelling.”

The five commercial films have the following storylines:

Home loan: The home loan film featuring Kohli with actor Aamir Ali leads the audience to a conversation over a game of Jenga, symbolising Ali’s purchase of a penthouse on EMI. Kohli in the ad allays Aamir’s fear of EMI by suggesting HSBC smart home loan which helps save interest and reduce tenure.

Credit card: In the credit card commercial of this campaign, starring Kohli and social media influencer Kamiya Jani, the opening line features Jani saying she is Kohli of reward coins. Kohli humors her collection of reward coins and introduces her to HSBC Credit Card.

NRI service: In this 30-second spot, Kohli is seen speaking to his non-resident Indian friend on the phone who is planning to visit India. The friend shares his struggle with opening an NR account and fund transfer. Kohli introduces him to HSBC NRI services. 

HSBC Premier: The film on HSBC Premier captures a video shoot wrap up scene where Kohli mentions his life and work requires him to shuttle between Delhi, Bengaluru and London. 

Salary account: In this 30-second commercial, a young professional, excitedly shows Kohli his offer letter for the position of senior manager. Kohli introduces him to HSBC Salary account.