Usha addresses gap between convenience and nutrition

Delhi: Usha International launched a new TVC for its iChef Air Fryers. Themed "Crafted for your Lifestyle," the campaign aims to highlight how the Usha iChef Air Fryers address the needs of today's hectic routines, resonating with individuals striving to eat healthy, but finding it a challenge to prepare meals quickly, seamlessly bridging the gap between convenience and nutrition.

The 30-second TV commercial is shot by Illusionist Films.

Agency Credentials-
Production house: Illusionist Films
Director: Siddharth Agnihotri
Producer: Pooja Agnihotri