Urban Company reunites cast of ‘Sarabhai vs Sarabhai’ for new RO water purifier

Urban Company’s latest video series is conceptualised and written by Bare Bones Collective. 

Urban Company’s latest video series sees Ratna Pathak Shah, Satish Shah and Rajesh Sharma reunite to tickle one’s funny bone with an ‘Urban Company’ twist.

The family that made us laugh out loud with their ‘upper class vs middle class’ antics is back to introduce Urban Company’s ‘Native RO Water Purifier’. 

A revolutionary product by Urban Company, the Native RO Water Purifier is a homegrown water purifier that requires servicing only once every two years. Tailor-made for Indian households, it aims to deliver a hassle-free experience along with convenience.

The writers for the film include Manaswi Mohata and Anuya Jakatdar. 

Talking about their latest project, Girish Narayandass, Co-founder and Chief Creative Officer, Bare Bones Collective, said, “We're excited to collaborate with Urban Company, and, who better to bring back for the launch of the Native RO Water Purifier than the beloved urban family? Hope it takes everyone on a nostalgic trip back to the 2000s.”

Adding to the enthusiasm, Divya Jain, Director of Marketing at Urban Company, shared, "With our latest campaign featuring the cast of a beloved sitcom, we're tapping into the heart of Indian millennials who prioritize both convenience and cutting-edge technology. By partnering with Bare Bones Collective, we've embarked on a unique journey that intertwines humor, family dynamics, and smart living solutions such as Urban Company's Native RO Water Purifier.” 

Twilight Entertainment is the production house on this project. 

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