Under Armour captures Neeraj Chopra’s ‘Zidd For More’ belief in new film

New Delhi: Under Armour’s campaign is inspired by Neeraj Chopra’s grit, resilience, determination and stubbornness. 

The ‘Zidd For More’ campaign delves into the Olympic and World Champion’s ziddi mindset to never give up on his goal of bringing greater glory to the nation.

The content for this campaign was created by shooting hours and hours of Chopra’s intense training sessions over several days. The film opens with the line ‘Har Taiyaari Se Badkar Hai Ziddari’, a personal belief that Chopra lives by.

Tushar Goculdas, Managing Director, Underdog Athletics, Exclusive India Distributor and Licensee for Under Armour, said, “We are proud of our long partnership with Neeraj, one of India’s greatest athletes and an icon of today’s generation, who embodies the brand’s core values: grit, resilience, and determination. Through this campaign we endeavour to inspire all athletes and strengthen Under Armour's position as India’s most loved athletic performance brand.”

Chopra said, “It's great to have Under Armour supporting me, not just with the high-performance gear that enhances my performance during my training and competition, but also in sharing my journey to inspire the next generation of Indian athletes. This campaign resonates deeply with me because it carries a message I firmly believe in: stay focused, work hard, and pursue your dreams relentlessly," said Neeraj Chopra, .

Divyanshu Singh, Chief Operating Officer of JSW Sports, said, “We’re excited to see Under Armour’s Zidd For More campaign come to life with Neeraj, our marquee athlete and Under Armour’s first Brand Ambassador in India.

Neeraj has significantly inspired the next generation of Indian athletes and contributed to the growth of athletics in India. His success has unlocked the marketing potential of Olympic sports in the country. At JSW Sports, we see our talent roster elevating Indian sports and sponsorships, and campaigns like this from Under Armour play a crucial role in achieving that.”

JSW Sports has exclusively managed Chopra since 2017.