Unacademy Centre and Sachin Tendulkar promise to be 'The Power Behind You'

Delhi: Unacademy has unveiled a new brand campaign - 'The Power Behind You' featuring cricketer Sachin Tendulkar. The film shot at an Unacademy Centre, captures Tendulkar and a team of Unacademy Educators cheering on a student as she strives to crack her dream exam.

The visuals aim to depict the facets of exam preparation, with Unacademy Educators motivating her to excel..

With a soundscore reminiscent of a packed cricket stadium cheering on Tendulkar, the ad aims to underscore Unacademy Centres support for every student.

Jagnoor Singh, COO of Unacademy Centres, said, “At Unacademy Centre, our mission is to empower and inspire every learner. Partnering with Sachin Tendulkar on this campaign is a testament to our mission to be the relentless force behind the aspirations of every student in this country. His journey symbolises the resilience and excellence we nurture and embodies the spirit of our campaign, ‘The Power Behind You’. We want every learner to know that they have the powerful support system championing their dreams.”

Reflecting on the ad film, Tendulkar remarked, “In every challenge in my career, I found strength in the collective cheer and belief of a billion people. This profound support was more than just encouragement, it powered me to push boundaries. I see a parallel in the ambitions of young learners and Unacademy Centre’s endeavour to support them through their journey to success resonates with me on a personal level. I am happy to be on the other side, cheering on these young aspirants. ”