UGRO Capital releases MSME friendly anthem, ‘MSME Accha Hai'

Delhi: On World MSME Day, UGRO Capital unveiled its campaign, ‘MSME Accha Hai.’

This campaign features an anthem celebrating the contributions of micro, small, and medium enterprises (MSMEs) to India's economy.

This anthem is produced in-house by UGRO’s marketing team utilising AI technology.

The anthem will premiere on UGRO Capital’s YouTube channel on World MSME Day and will be promoted across LinkedIn, Facebook, Instagram, WhatsApp, and Twitter. 

Shachindra Nath, Founder and Managing Director, UGRO Capital, said, “Since the very beginning, UGRO has focused its mind, body and soul on the MSME sector, and so naturally World MSME Day is quite dear to us. Through the 'MSME Accha Hai' campaign, we wanted to acknowledge their significant contributions and encourage MSMEs to step into the formal economy. At UGRO Capital, we believe in empowering MSMEs and with this anthem let’s amplify the voice of India's MSMEs and support their journey toward greater growth and success.”