TrueBalance uses cricket metaphors in latest film

New Delhi: Balancehero India has launched the latest edition of its 'Aapki Har Zaroorat Ka Saathi' campaign, aiming to support individuals in handling unexpected financial challenges with convenience. 

Drawing a parallel with cricket, the campaign demonstrates how the TrueBalance app is like a team player.

The campaign aims to emphasise the simplicity and accessibility of TrueBalance's personal finance solutions.

Through a series of videos, the campaign highlights financial challenges faced by people from various backgrounds. It uses cricket metaphors to illustrate the loan process—likening it to hitting a boundary shot with ease and precision—the initiative targets individuals who are part of financially evolving segments.

Manika Mittal, Group Head of Communication and Public Relations at Balancehero India, expressed her excitement about the campaign, stating, “We are thrilled to introduce our latest campaign, aimed at empowering individuals to navigate unexpected financial challenges effortlessly. At BalanceHero India, our commitment is to promote financial inclusion by understanding the unique needs of the financially evolving segments, delivering seamless credit solutions to the credit-assessable population currently left out.”