Triumph International urges to “Take Me As I Am” with #ItsPersonal

Delhi: Swiss-based lingerie brand Triumph International has launched "Take Me As I Am”, an evolution of the #ItsPersonal campaign. This season's campaign transcends garments, recognising that lingerie is an extension of a woman's inner self – a reflection of her moods, phases, and style.

The centrepiece of the campaign is a video, which is a glimpse into a day in the lives of 3 women. Through different scenes and moods, the video showcases body types – all with distinct personalities. Bold, graceful, playful, and confident, these women represent the multifaceted nature of womanhood. Underscoring the campaign's message is a soundtrack that isn't simply background music. The music is a vital thread, interwoven with the visuals to create a tapestry of self-acceptance and authenticity. 

“This season, Triumph breaks the mold with 'Take Me As I Am,'" said Bhavin Devpuria, Marketing Head of Triumph Group (India and Sri Lanka). "It’s no longer about just feeling confident – we're celebrating women who rock every mood, every phase unapologetically, all while embracing their unique style. It's about self-expression and self-well being woven into the very fabric of who you are, and what you wear! Our latest film showcases this through a diverse cast, each owning their individuality. The music? It's not just background noise – it's a powerful anthem for self-acceptance, perfectly captured in the lyrics 'Take Me As I Am.'”