Travelers to embark on ‘AI Adventure’ with Qatar Airways’s AI film

Delhi: Qatar Airways has unveiled a new global ‘AI Adventure’ film. 

The campaign offers the opportunity to be part of its emotive story, by utilising AI capabilities so you can place yourself within the film and become the star. 

As part of the campaign, viewers can select from multiple scenes within the film to star as the leading roles. 

Qatar Airways Group Chief Executive Officer, Badr Mohammed Al-Meer, said, "At Qatar Airways, we go beyond simply meeting customer expectations - it's about anticipating their needs and crafting experiences that resonate on a personal level. The launch of this new brand campaign is a true testament to this and our ethos of providing incomparable superior customer experiences."

Qatar Airways Chief Commercial Officer, Thierry Antinori, said, "Featuring pioneering AI capabilities unseen elsewhere in the airline industry, our latest campaign not only showcases the innovative spirit driving our brand, but also encapsulates our customer-centric approach, helping to turn every journey into an adventure. After all, there’s no limit to how far a dream can take you."

Qatar Airways Senior Vice-President of Global Marketing and Corporate Communications, Babar Rahman, said, "With this latest campaign, we have been able to encapsulate our vision as an industry leader in innovation. Crafting an immersive brand experience where everyone can be the stars, has allowed us to create uniquely personalised connections with our audiences, ensuring every moment is truly unforgettable."