Triptii Dimri is the new Limca girl

Delhi: Coca-Cola India’s homegrown heritage brand Limca has launched its new campaign, #TravelWithLimca. 

Launching Triptii Dimri as the Limca girl, the campaign is built on the idea that there is a whole world waiting to be discovered right in one’s neighbourhoods. The #TravelWithLimca campaign encourages people to discover new hotspots within their cities.

Conceptualised by Studio X, the campaign film aimed to take viewers on a journey alongside Dimri as she embarks on a bus ride that takes her on a city exploration. As the bus rattles through the streets, with the first sip of Limca, a layer of happiness envelops her, igniting a sense of excitement and curiosity. From bustling markets to sizzling street snack shops, she uncovers the rich experiences, aimed at inspiring consumers to tour the city with Limca.

Expressing her excitement about joining the Limca family, Dimri said, " I am very happy and excited to be a part of Limca. Exploring new places and experiencing different cultures has always been my passion, and I am thrilled to encourage others to do the same. Together with Limca, I look forward to embarking on this exciting journey of discovery."

Ruchira Bhattacharya, Senior Director, Marketing – Hydration, Sports and Tea Category, India and South-West Asia Operating Unit at The Coca-Cola Company, said, "With its legacy of lime and lemony credentials, Limca has been rejuvenating consumers with its unique taste for 5 decades. We are thrilled to launch the #TravelWithLimca campaign featuring Triptii Dimri as our new Limca face. With this campaign, we hope to encourage people to get out there and discover the beauty of their own cities and refresh themselves with a chilled Limca!”

"Mukund VML, Chief Strategy Officer, Studio X, said, “There are so many places in one’s own city that are waiting to be discovered. The #Travel with Limca campaign encourages you to live your city to the fullest. Everything in the commercial is localized to the city - from the name of the bus stop to the illustrations. Triptii with her effervescent attitude was not just great to work with but also is the perfect Limca girl. "