toothsi assures #AbBracesGaayabAapNahi in latest film

Delhi: toothsi has announced the success of its latest brand film #AbBracesGaayabAapNahi. 

Launched on Friday, May 10, the brand’s press statement revealed that the 75-second digital film has amassed 12.2 million views on Instagram within 48 hours of going live. 

“The concept behind the film stems from two months of in-depth consumer research,  revealing a compelling insight into how individuals often feel overlooked when wearing  visible braces. This inspired us to offer a light-hearted take, emphasizing the importance  of choosing a discreet and effective alternative—toothsi invisible aligners,” said Dr. Arpi  Mehta Shah, Co-Founder and CEO, toothsi. “Our aim is not only to address the necessity  for affordable and accessible teeth straightening solutions, but also the emotional aspect  of empowering individuals and boosting their confidence. When we saw the completed  film for the first time, we knew this was it!” 

Leading up to the launch, toothsi teased audiences with mysterious social media posts  about people disappearing from boardrooms, birthday parties, and even weddings.

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