Titan Diwali film says gift time, not things

New Delhi: Titan has launched a new festive season campaign that celebrates one of life’s most precious offerings- Time. 

In a world that moves faster every day, the film is a beautiful reminder that the best gifts we can give our loved ones are not wrapped in boxes but shared in moments.

Diwali is a time for homecoming, a season that bridges distances, revives treasured bonds and turns fleeting moments into memories. Through this year's festive narrative, Titan captures Diwali as a moment of pause, a time when India slows down to celebrate tradition, time and togetherness.

The film brings this emotion to life through the story of two siblings rediscovering the joy of togetherness amidst the familiar glow of Diwali. As the festival preparations unfold, so do their unspoken emotions and the bond they share. The film also closes on Titan’s iconic melody, a note that lingers like nostalgia itself, a reminder that gifting a Titan is about cherishing time, not just measuring it.

Aparna Ravi, Marketing Head, Titan Watches, Titan Company Limited, said, “With this campaign, we wanted to celebrate the thought of meaningful gifting, to remind people that when you gift a Titan, you are not just giving a watch; it is a promise to spend more time together. Utsav by Titan, our festive gifting campaign, is an expression of this promise. It is a way of saying I am here, ‘I am here, I value you and these moments we share matter.”

Aarti Nichlani, Executive Creative Director, Ogilvy South, added that “Titan has always told stories that speak to the heart. ‘A Promise of Time’ is our way of encouraging people to take a pause from their busy lives and make time for those who matter most—not just on special days like Diwali, but every day. And isn’t a Titan watch the perfect symbol of that promise?”

The film is now live -

Credits: 

Client: Titan Watches

Chief Marketing Officer: Ranjani Krishnaswamy

Brand Head: Aparna Ravi

Marketing Lead: Kevan Anand

Brand Manager: Shivendra Pratap Singh

Created by: 

Ogilvy, Bangalore

President and Head of Office, Ogilvy South: Tithi Ghosh

Chief Creative Officer, Ogilvy South: Puneet Kapoor

Executive Creative Director: Aarti Nichlani

Creative Team: Deeya Dey, Jaydhrit Sur

EVP Planning: Soumitra Patnekar

Senior Planning Director: Varchas Sinha

SVP, Account Management: Akshatha Poojari

Management Supervisor, Account management: Shruti Sundararaman

Execution Partner: 

Roger That Productions Director – Manish Sharma

Executive Producer – Prasanna Bhende

Producer – Kimaya Bhende

DOP – Chinmay Salaskar

Music Director – Samyuktha Narendran