Tic Tac and Ranveer Singh pass vibe check with ‘Vibe Mera Fresh’

New Delhi: Tic Tac, the confectionery brand of Ferrero India (part of Ferrero Group), has announced the launch of its new brand film in collaboration with the brand endorser Bollywood actor, Ranveer Singh, along with the Indian rapper Chaitnya Sharma aka SlowCheeta, who has worked in films like Maidaan, Gully Boy and Brahmastra.  

The film features Singh grooving to the ‘Vibe Mera Fresh’ song that's been curated by SlowCheeta. 

The rap song speaks the youth lingo such as drip max, waddup bro, yo yo vibe kya hain aaj, etc, making it fun and relevant to the brand's young consumers.

Commenting on the Campaign, Zoher Kapuswala, Marketing Head, Pills and Gums, Ferrero India, said, “Tic Tac is a youth-oriented brand and our young audience’s preferences are central to any campaign or product innovation. Our brand endorser Ranveer Singh is the perfect choice for us with his dynamic presence, along with SlowCheeta who a favourite among the Gen Z is, the campaign brilliantly captures the refreshing essence of our new curated Tic Tac tune. We hope the youth enjoys the new Tic Tac tune, ‘Vibe Mera Fresh,’ that will help them feel upbeat and trigger positive Vibes.”