The Titus Upputuru Company combines loss and luxury marketing in latest film

Produced by The Titus Upputuru Company, the luxury leather bag brand launched a short film called Baggage, which shows a father losing his mind, after he loses his young son in an island, due to a strange circumstance

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DelhI: Produced by The Titus Upputuru Company, the luxury leather bag brand launched a short film called Baggageseeing, which shows a father losing his mind, after he loses his young son in an island, due to a strange circumstance

uncontrollably.

The new film titled ‘Baggage’ shows a man ordering a seagull sandwich at a restaurant and sobbing  upon  it on the table. The waiter who served it to him notices and gets curious. The senior waiter explains to him that the man had mysteriously lost his little son in an island. At night, some tribals fed the man some meat. When the man enquired, the tribals told him it was seagull meat. When the man returned alone to the city, he gave him a seagull sandwich. When he tasted it, he realised that the meat tasted very different from the meat he had at the island. The young waiter concluded, to his horror, that the father had unwittingly eaten his own son. In the end we see the father trying to empty his guts in the washroom, standing by a pool at night contemplating suicide, playing hide and seek and walking his imaginary son home. The film ends with the super, ‘We are all carrying some baggage.’

The film features the Green Tote Bag, delicately fashioned wpith hand in full grain leather. 

Speaking on the occasion, founder of the brand Hideous, Daniel Upputuru said “As we went through the skins, the small marks on them fascinated us, made us ponder on how absolutely beautiful leather is. It reminded us of the Japanese process of pottery called Kintsugi, which gave a unique character, almost a personality to the pieces of art. We realised that there can be an element of hideous in beauty. It was a cathartic experience, we fell in love with the art.”

“The full grain leather is always changing, it breathes, guarantees toughness and longevity. The process of creating each Hideous bag is itself very strenuous. After acquiring the full grain leather, the strength of various threads, the grammage of each thread, the number of stitches per inch is looked into. We also discovered the incredible strength of the Gattermann thread. Every Hideous bag is out of hand-picked full grain leather chosen from hundreds of hides, stitched with loving experienced hands, using strong German threads and following very high standards. When I heard the idea the line that we all have some baggage, I abuhsolutely loved it!” He added.

Titus, director of the film added, “Leather, like human skin, is made of wrinkles, scars, and all sorts of imperfect things. As we started thinking about the brand story, we stumbled upon the idea of baggage and how each of us carry some baggage. Now baggage is valuable because it’s 2part of the human experience. Sometimes it’s so hard to deal with. And the bag that we carry is a metaphor of all that we carry within ourselves. The film depicts a man who is carrying baggage that he finds hard to relinquish. It's attached to him, like a glove. Scars are part of the brand architecture and we decided to tell a story that had a deep scar ingrained in it.”

Credits

Produced by The Titus Upputuru Company

Director Titus Upputuru 

Producer Raoul Amaar Abbas

Executive Producer Samuel Choppara

Cinematography Raoul Amaar Abbas, Bhumanyu Nehra

Music Hanif Shaikh

Editor Ahsan Habib

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