Delhi: This Mother's Day, The Body Shop has launched a video campaign with Diana Penty featuring their British Rose range.
The film concept aims to capture the sentiment behind Mother's Day. It begins with Penty finding inspiration to craft a textured art piece, evoking memories of her mother delicately shaping a rose through her own artistic expression. As she works through the clay between her hands, memories of her mom's warm embrace and nurturing touch comes flooding back.
‘Roses are for moms,’ she claimed, cherishing the warmth, softness, and bliss that can only resonate from a mother.
Harmeet Singh, VP, Product, Marketing and Digital, The Body Shop South Asia, commented, "Our British Rose range pays homage to the eternal grace and beauty of mothers around the globe. This Mother's Day, we invite everyone to express their love and appreciation with the gift of nature-inspired, vegan products from The Body Shop. Let's cheer for the women who have nurtured us with the gentle touch of roses, embodying the essence of love, care, and strength.”
Penty said, “My mother has always been my safe place, a haven where I can forget all my worries and feel only love and solace. And while I don’t get to acknowledge and appreciate her everyday, The Body Shop’s campaign is a love letter to her and mom's everywhere. The British Rose collection is truly the best gift for her so she can pamper herself, even when I’m not around.”