Team G Shock ventures into world of Skateboarding, Rapping, B-boying, and Rally Racing

New Delhi: G-Shock launched its follow-up to the Shubman Gill campaign with the new Team G-Shock "Rise  Above the Shocks" campaign extension, featuring four films that highlight the world of  Skateboarding, Rapping, B-boying, and Rally Racing. 

G-Shock India aims to foster deeper connections with these communities through these films. 

The films feature Harith Noah,  India’s highest-ranked Dakar Rally Athlete; Paradox, Indian Hip Hop artist; The Skateboarding Crew, Urban Outlaws, featuring Sagar Waghela, Jay Singh, Nikhil Shelatkar,  and Kushal Gaikwad; Arif Chaudhary (popularly known as Flying Machine), India's B-Boyer. 

Kapil Batra, National Creative Director, Wieden+Kennedy India, commented, “It was really  exciting to dive deep into the sub-cultures and understand the journey of each artist along with  the nuances of each art form. We identified instances from their lives where they demonstrated  a strong resolve and rose above the shocks. Each story aligned well with G-Shock, a watch so resilient it can withstand any shock. Kudos to our partners, Raylin, and his team for bringing these  stories alive in such an authentic manner.” 

Talking about the campaign, Hideki Imai, Managing Director, Casio India, said, “It takes us immense pleasure  to launch our follow up to ‘Rise Above the Shocks’ campaign with the TEAM G-Shock in India. As the brand continues  to evolve, it is our steadfast endeavour to support and celebrate the young, talented individuals who fiercely embrace  the ‘Never Give Up’ attitude, inspiring the Gen Z and Millennials across the country. The Team G-Shock individuals are the true flagbearers in their respective fields, representing individuality, pushing  boundaries, and embracing freedom. We are confident that each individual’s unique talents and stories of resilience  and triumph will deeply inspire and connect with the Indian youth, fostering a profound connection between G-Shock  and its wearers. As Team G-Shock ventures forth, it embodies the spirit of a rising new India, where fearless spirit  meets passion, toughness meets talent, and challenges are conquered with unyielding resolve.” 

Credits

Client: Casio India  

Agency: Wieden + Kennedy India 

Brand Team: Suneet Choudhury, Kumar Vaibhav, Yajur Nagi, Pallavi Agarwal, Shilpi Negi  Creative Team: Kapil Batra, Prakhar

Khandelwal, Rahul Dutta, Adithyan Shibu  Account Management Team: Shreekant Srinivasan, Preksha Shinde, Advika Sharda

Account Planning: Anirban Roy 

Director: Raylin Valles