Swiggy brings back ‘Gulaab Jamun Uncle’ as T20 season kicks off

Delhi: Swiggy has launched its latest campaign, marking the return of the trio: Gulaab Jamun Uncle, Aunty and commentator Harsha Bhogle.

The campaign features ad films that show Uncle enjoying his favourite treats without interruption. In one of the ads, Uncle navigates his food cravings while Aunty prepares to attend a wedding.

These ad films are supported by commentator Bhogle's commentary pieces.

Ashwath Swaminathan, Chief Growth and Marketing Officer, Swiggy, said, "The series featuring Gulaab Jamun Uncle, Aunty, and Harsha Bhogle is a much-loved one, so we are bringing it back for the continuing cricket season. The campaign highlights how we deliver food right on time to help Uncle enjoy his favorite gulab jamun. We are confident that this campaign will resonate with cricket fans across the country."

Indrasish Mukerjee, the director of the film, added, "Swiggy ads were iconic for the language they had set up a while back with the crisp, silent 20-seconders aided only by Harsha Bhogle’s voice. The format’s always challenging, especially with comprehension and one’s ability to land humor. But we were clear from the outset with what we set out to do, which helped, and it was an absolute pleasure to revive this format and bring Gulaab Jamun Uncle alive once again for this series of three films."

Credit

Marketing team : Aparna Giridhar, Bharath V, Ajun Ravisanker
Creative team:  Prateek Suri, Yudhajit Mukherjee, Madhura Sachin
Director and writer: Indrasish Mukerjee
Executive Producer: Kedhhar Barrve & Surya Balakrishnan
Producer: Pallavi Singh
DOP: Yogi Sankotra

Production Design: Vinay and Niyoti

Costumes: Neha Panda

Editor: Navneet Pant

Music: Indraneel Hariharan