#SunoSabkiKaroMulti educates about ‘Multi-Asset Allocation Fund’

Delhi: #SunoSabkiKaroMulti, a new initiative by ICICI Prudential Mutual Fund, illustrates the dilemma investors face amidst a deluge of information and a multitude of voices offering investment guidance.

The message of this campaign ‘#SunoSabkiKaroMulti’, with its hashtag, is to cut through the confusion of these opinions and voices – and is aimed to protect the investors from pulling out their hair when it comes to these complex investment decisions.  

Through its investor education campaign, ICICI Prudential Mutual Fund seeks to address the challenges faced by investors when choosing an investment solution. This “Get advantage of a 3-in-1 fund” campaign aims to alleviate confusion, stress, and indecision by emphasizing the importance of Multi-Asset Allocation Funds as a simplified investment solution. 

The campaign will be rolled out across various platforms, including television, digital channels, OTT platforms and newspapers.