Sunny Deol, in his quintessential style, encourages people to vote in Bangur Cement ad

Delhi: Bangur Cement unveiled a new multimedia campaign inspiring the citizens of the nation to exercise their right to vote. The campaign, 'Vote Solid, Desh Solid', aims to highlight the importance of each individual's vote in making the nation more solid. The campaign is a sequel to the previous brand launch campaign featuring Bollywood actor Sunny Deol. 

The key message of the campaign is you can help build a solid nation by exercising your right to vote. 

Further, the brand encourages citizens to take a pledge to vote, through its “Vote ka Vachan” button on its website. Bangur Cement has pledged to donate 1 KG of cement for every pledge to vote which would be used for social welfare purposes. 

Speaking about the campaign, Neeraj Akhoury, Managing Director, Shree Cement, said, "Bangur Cement’s ‘Vote Solid Desh Solid’ campaign and the ‘Vote Ka Vachan’ pledge are a continued reflection of our commitment for building a progressive nation with inclusive growth through our brands, products and network.” 

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