New Delhi: Maybelline New York announced the launch of the all-new Maybelline Super Stay Lumi-Matte Foundation, in India with Bollywood celebrity Suhana Khan.
Schbang Motion Pictures in collaboration with Maybelline New York India crafted a digital video commercial ad film (DVC) showcasing the Super Stay Lumi-Matte Foundation featuring brand ambassador Khan, who is seen testing the foundation.
This DVC is combined with assets like giveaways featuring indie brands and coverage of the Super Staycation influencer event.
In addition to the DVC, the Schbang team also developed in-house content (self-shot static posts and reels) that supplemented the launch.
Ketaki Suri, Director Schbang Motion Pictures, expressed, “It's been an absolute delight working on the Maybelline DVC for the launch of the Super Stay Lumi-Matte Foundation. Suhana Khan's vibrant energy infused the project with relatability, making it resonate with consumers. We showcased the USPs in a captivating way, capturing every detail of the Super Stay Lumi-Matte foundation, from its texture to application.”
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