Star Sports captures India's love for cricket in promo for ICC T20 World Cup

Delhi: Star Sports, the official broadcaster of the ICC Men’s T20 World Cup, has released a promo film that aims to express the deep-rooted love for cricket and the World Cup.

The film aims to showcase the essence of ardent devotion, depicting everyday individuals, from young children to veterans, enthusiastically honing their cricketing skills. Whether it's swinging an invisible bat, perfecting bowling run-ups, or practicing fielding drills, the film portrays the bond between the nation and its pastime.

Speaking on the promo-film, Vikram Passi, Head - Marketing, Disney Star, said, “Cricket is more than a sport in India; & the ICC Men’s T20 World Cup is its biggest celebration .The “Air Cricket” campaign is a celebration of our love & passion for the cricket world cup. The campaign is based on a simple idea ,Passion for the cricket world cup in the period preceding & during manifests into people instinctively start playing an imaginary game , start mimicking the actions of our favorite cricketers. The fact that fans of all ages , gender , across the length & breadth of the country have themselves played air cricket on numerous occasions increases the relatability & memorability of the campaign."

The ICC Men’s T20 World Cup 2024, will be broadcast live, exclusive on Star Sports Network and Disney+ Hotstar, from June 2, 2024 onwards.