Shah Rukh Khan emits fragrance of equal respect with Denver

Delhi: Denver has launched an extension of their ‘success’ campaign featuring brand ambassador Shah Rukh Khan.

Centering around him, the film emphasises the importance of treating everyone with respect regardless of their societal status. Through his dialogue, "Insaan chota ya bada apni soch se hota hai (a person’s thinking decides their place in society), success should not go to your head," Khan encourages viewers to reflect on their own attitudes towards others and to embrace a mindset of equality and compassion.

Saurabh Gupta, MD and CEO, Hamilton Sciences, said, "As a brand committed to enhancing lives through fragrance, we believe in the power of success intertwined with humility. With this campaign, we aim to spark conversations that remind individuals that true success is marked by kindness, and empathy. Shah Rukh Khan, who is the epitome of success and modesty, is the right fit to deliver our brand message. Like our fragrances, success is not about showing off but about embracing everyone with grace."